How to Leverage Instagram Reels for Decisively Effective Digital Marketing Key idea: Providing your audience with edutainment, or content that both educates and entertains, is one of many tactics entrepreneurs can use to create Instagram Reels that attract, engage, and convert an audience into leads. Katelyn Rhoades, this week’s guest on Stay Paid, is… Read more »
Ep. 434: Reel Advice for Leads and Growth from IG Pro Katelyn Rhoades (@socialmarketingqueen)
3 Social Media Hacks That Will Grow Your Business
I know, I know . . . Another blog telling you how to use social media. You get it—post a photo, share an article, get a few likes—it’s not rocket science. Social media is all about sharing moments with your sphere and as a bonus you gain a few followers here and there. Here’s where… Read more »
How to Create a Facebook Open House Ad
Are you looking to launch an engaging, targeted Facebook ad for your open house, listing, or other product or service? Today on Put a Put a Pin in It, Andrea Tremper gives step by step instructions for creating an effective targeted ad that will really get results. Video Transcription Whatever line of work you’re… Read more »
Ep. 161: Juan Barreneche: A Top Agent Talks Instagram and Selling $50M in Real Estate
Juan Barreneche is a master when it comes to using Instagram to build relationships. In this episode, Juan shares the strategy he uses to ensure that when an out-of-state broker is looking to make a referral in his state of New York, he’s the one they think of. Juan tells Luke and Josh about… Read more »
Optimizing Your Presence on Real Estate Portals
If you’ve ever tried to build a website or blog for your business, you know that competing with the major real estate portals for first-page ranking in online search engines is a daunting task. With so much content and millions of pageviews, portals like Realtor.com and Zillow enjoy a formidable online presence. The good news… Read more »
ADA Compliance for Real Estate Websites
Are design flaws on your website blocking entire segments of qualified buyers from easily accessing listings? Guest blogger David Gevorkian reviews the benefits of ensuring your website conforms to ADA specifications and offers suggestions for how to bring yours into compliance. As a real estate professional, you work tirelessly to market properties and connect buyers… Read more »
Ep. 46: Become One with Your Community: Local Expert Tips
Have you ever come across a local professional who lacks local knowledge? Not only is it frustrating, it can deter you from using their services. In this episode of Stay Paid, Josh and Luke discuss why it’s so important for service-based sales professionals to establish themselves as a local expert and how to go about… Read more »
Ep. 211 Jeff Lerner: Giving away millionaire secrets
How to Use Retargeting Ads as a Part of Your Digital Marketing Strategy Jeff Lerner is the epitome of the entrepreneur who simply won’t quit. During his interview with Luke and Josh, he explains that he: Dropped out of high school to become a jazz musician … Got fired from his first job after… Read more »
10 Best Ways to Connect with Younger Homebuyers
According to NAR’s mid-year demographic survey, the average real estate agent is a 55-year-old white female who attended college and is a homeowner. By contrast, the median age of first-time homebuyers is 33. That means that real estate professionals may not be plugged in to the platforms and processes that make for effective marketing and… Read more »
3 Proven Real Estate Marketing Ideas for Busy Agents
Updated June 2023 Every real estate agent is faced with the same problem: there are only 24 hours in a day. So, if you want to get the most return for those hours and surpass your competition, you need to focus your real estate marketing plan on ideas that will deliver the most value in… Read more »
10 Tips Agents Can Use to Advertise on Social Media
Implementing a focused social media strategy seems to be a perpetual resolution for real estate professionals. With so many platforms and so many ways to approach the task, it’s no wonder social media becomes either a dreaded task or an afterthought for many agents and brokers. If you are trying to jumpstart your online presence,… Read more »
Ep. 89: Build Your Brand with These Digital Marketing Tips (with Today’s Business)
Chaz Cervino and Tom Ottaiano started out as teammates in Hofstra University’s football program. Today, they are the president and CEO (respectively) of Today’s Business—a rapidly growing digital marketing agency that has worked with top athletes, luxury real estate companies, and countless other industries. Today on Stay Paid, Chaz and Tom offer tips for… Read more »
