In an industry like real estate, client management is more than a buzzword. In fact, it’s a main factor in what keeps your business afloat. Not only can client satisfaction make your job easier, it can lead to powerful testimonials that can help increase the volume of your sales. But you may be wondering—just how,… Read more »
The Benefits of Client Testimonials for Agents
5 Tips for Nurturing and Closing Leads from Zillow and Realtor.com
With so many of the national real estate portals—Realtor.com, Zillow, and others—generating and offering leads for sale, purchased internet leads have become a source for many of today’s real estate professionals. But, once you’ve purchased and received the lead, how do you turn that into viable business? The advent and continuing rise of third-party, pay-to-play… Read more »
Common Geofarming Mistakes (and What You Should Do Instead)
Farming is one of the most effective strategies you can use to zone in on a target market and become the dominant real estate agent in a specific area or with a specific demographic. While many have mastered the basics of farming, agents can get better results from farming by avoiding common mistakes and remembering… Read more »
Millennials Remain an Attractive Market for Real Estate Agents
While not as well-off as their parents’ generation, millennials have emerged as the driving force in the U.S. housing market Millennials, or Gen Y, are generally defined as those born between 1981 and 1996. In 2021, their ages range from 25-40 years old. At last count, there are 72.1 million Americans in this category, and… Read more »
8 Lead Gen Tactics For Agents Your Competitors Aren’t Using
How can you spark that all-important conversation that leads to your next lead—and your next deal? We recently heard about a client who hands out promotional copies of her magazine to the customer behind her in the Starbucks line. This gives her the opportunity to provide value and start a dialogue with neighbors and potential… Read more »
Ep. 295: How Dave Fink Is Reinventing Direct Mail for a Digital World
Bridging the Gap Between Direct Mail and Digital Marketing Who should listen: Any marketer who wants to be smarter about how they plan, execute, and track their direct mail campaigns. Key idea: With new technologies, direct mail is becoming increasingly sophisticated with capabilities to predict and respond more quickly to lead-generating opportunities. Action item:… Read more »
Ep. 361: How to Let the Best Leads Find You (with Chris Smith)
Privacy in the Digital Age What’s a Marketer to Do When You Can’t Track Users? Who should listen: Small business entrepreneurs who struggle to attract leads now that consumer privacy laws and regulations are peeling back once reliable tactics and tools. Key idea: If small business owners are to have a fighting chance in… Read more »
AI for Realtors®: How Agents Can Use Artificial Intelligence to Generate Real Estate Leads
Lead generation is the lifeblood of every real estate agent’s success, but it tends to be a time-consuming, inefficient, and frustrating process. Enter artificial intelligence, or AI lead generation. Designed to collect, analyze, and interpret mountains of data, real estate AI has an enormous capacity to identify promising leads, understand what they want, and create… Read more »
7 Indispensable Virtual Tools Every Agent Needs
In recent years, we’ve all learned that “business as usual” as taken on new meaning. In real estate, for example, agents and clients alike have grown accustomed to the convenience of virtual showings and transaction management, which have proven to provide better communication and greater flexibility than ever before. Whatever your plans for your real… Read more »
Crush the Competition with Facebook Live!
Facebook Live is one of the platform’s most powerful features, yet very few pros are taking advantage of this new animal. In this episode, Luke will tell you how to get started and how to leverage your appearances to make more money. Video Transcription Guys today we’re talking about how do you utilize Facebook live… Read more »
Here’s How Agents Can Leverage Technology
Staying relevant as an agent is crucial to your success, but in an ever-changing technological climate, it can be a challenge. Here are three tips to help you stay on top of your game—even in the midst of the industry’s technology boom. Video Transcription Alright, so we’ve all heard the debate that as technology is just… Read more »
How to Leverage the Holidays for Your Marketing
When it comes to marketing, leveraging the holidays is a no-brainer. But oftentimes, marketers don’t know where or how to begin. In today’s episode of Above the Noise, Jessi provides three tips to help any business execute a winning holiday marketing strategy. Video Transcription When people think of holiday marketing, they think of where can… Read more »
