Buying or selling a home can be one of the most exciting, yet stressful processes of a person’s life. Some clients have more ups and downs than others. There are ways you can prepare clients from day one so they know what to expect. That way, when things go well, they will have enough breathing… Read more »
The Emotional Roller Coaster of Home Buying
Work Your Marketing Collateral
The moment we launch a marketing effort we start anticipating ROI, waiting with bated breath to see whether or not a campaign was effective. We’ve invested time, money, or both, and now we expect a payoff. This kind of waiting and expectation can be fatal to even the most well-thought-out campaigns. The most successful marketing… Read more »
Should You Be Texting Your Customers?
In short, absolutely. Think about the last time you received a call on your cell phone from an unknown phone number. Did you answer? Chances are that you ignored the call and let it go straight to voicemail—there’s no shame in that. The majority of society does the same. However, when it comes to business,… Read more »
Partnering with Local Businesses Using American Lifestyle magazine
One of the most effective ways to expand your brand visibility is to partner with a local business with American Lifestyle magazine. If forged correctly, partnerships provide high levels of exposure to new prospects you might not otherwise come into contact with. Here are some tips to make sure that the business you choose will… Read more »
How to Cut Stress During the Workday
If you work in sales, there’s a chance that you’re aware of the high stress levels that accompany the career. To be frank, it’s a grind. From hitting internal quarterly goals to communicating with challenging prospects to sitting for extended periods of time, the pressure is palpable. In a numbers-driven industry like sales, stress can… Read more »
How to Keep Buyer Morale High
The process of buying a home can be a real roller-coaster experience. Expectations build in the hearts of buyers—after a long search, they might think they have finally found the home of their dreams. Offers are made, inspections are conducted, and at the last moment something goes wrong and the whole deal falls through. This… Read more »
Why Should REALTORS® Be Blogging?
The majority of people searching for a new property will hop online to find new listings. As a REALTOR®, it’s vital that you have a credible and vast web presence. One way to do this? Blog. Although it may sound like a tired clichĂ©, creating a blog can provide a wide variety of benefits for… Read more »
How to Compose a Compelling Value Proposition
Most people who call sales a career don’t necessarily take the time to compose a specific value proposition. They have a loose idea of what they bring to the table, but they haven’t compressed it something concrete that they can memorize like a prayer and rework like a proposal. In sales, when we go to… Read more »
5 Customer Service Skills that Every Sales Rep Needs
A career in sales can be mentally exhausting. From cold-calling to following up, you’re inevitably going to interact with people from all walks of life. In order to be successful, a sales rep must possess a multitude of customer service skills. Regardless of how much effort you put into perfecting your pitch, it’s nearly impossible… Read more »
Should Agents Make an Introductory Video?
Video content is the hottest thing to have these days. A video requires the smallest amount of effort for the viewer. They get a great impression without having to do anything accept hit play. Conversely, it requires the most amount of effort from the person producing it. Introductory videos for agents can be a great… Read more »
Why Giving American Lifestyle Magazine as a Gift Works
In an industry where relationship management is one of the main pillars, client perception is crucial. To increase their image, agents provide gifts to clients for various occasions—closings, holidays, and special events. From signs that display a homeowner’s new address to baskets of delicious baked goods, the gift options seem to be endless. However, if… Read more »
How to Prepare During a Bull Market
The economy has come a long way since the recession. Agents should be enjoying the increase in business that comes with a more stable housing landscape and stronger buying power. While we’re all benefitting from the long upswing, we have to keep in mind that it can’t possibly last forever. We’ve been in a bull… Read more »
