Updated September 27, 2023 It’s likely you already know that real estate direct mail postcards (and direct mail in general) are an effective way to generate brand recognition and leads. Real estate postcards also have some unique benefits that make them an excellent choice if you are just starting to experiment with direct mail marketing:… Read more »
7 Must-Have Real Estate Postcards for Agents
Here’s How You Can Use Facebook for Customer Service Purposes
While Facebook’s recent algorithm update has been detrimental to organic content, it doesn’t mean that you have to forgo using the platform for customer service purposes. In today’s episode of Above the Noise, our social media manager, Andrea shares three tips to help you leverage Facebook to provide your clients with impeccable customer service. Video… Read more »
Ep. 248: Your Biggest Marketing Pain Point Resolved
 How to Stay Consistent Across Your Small Business Marketing Strategy Who should listen: This episode is for anyone who struggles to remain consistent in their marketing and is looking for a solution. Key idea: Branding consistency is about more than your brand. Action item: Examine your clients’ experience. Put yourself in their shoes, and… Read more »
The Best Content Marketing Tips for Every Social Media Platform in 2020
When it comes to content marketing on social media, one size does not fit all. For many businesses, a platform-driven approach to content marketing means sharing the same content everywhere in slightly different packaging—maybe leading with a different stock photo or changing up a couple words in the social media copy, then calling it a… Read more »
How to Get Real Estate Leads in 2020
An exodus from cities wracked by COVID-19 and a growing trend toward new work from home policies are creating big opportunities for real estate agents. My mother always says that if you look long and hard enough, you’ll find something good in every situation. But the COVID-19 pandemic has challenged her fortitude, as well as… Read more »
5 Tips New Luxury Agents Need for Marketing Luxury Homes
You don’t tell people you’re the best. You reveal it. According to Tim Seifert, SVP and head of annuity sales at Lincoln Financial Distributors, 50% of affluent consumers are brand neutral.[1] Let me repeat that . . . HALF of all affluent consumers are brand neutral. This means affluent clients are as likely to keep… Read more »
The Best Realtor® Closing Gifts for Buyers
Ideally, you want a truly unique, high-quality, well-appreciated, personal closing gift that won’t break the bank and has the added benefit of consistently keeping you top of mind for referrals and repeat business. In an industry such as real estate, where nurturing and managing customer relationships is a main driver of new, repeat, and referral… Read more »
The Best Closing Phrases for Any Deal
In any sales situation, there comes a moment when the time feels right to go for the close. While there is no single magic phrase that will guarantee a sale, there are some time-tested lines that can help you get results. Here are six highly effective closing phrases you can use to close your next… Read more »
The Best Real Estate Postcards for Farming
With all the sophisticated marketing tactics available to modern real estate agents, you might ask, “Do postcards still work in real estate?“ Yes, they do. If they didn’t, there wouldn’t be a boatload of blogs written about them answering all sorts of questions: What is a real estate postcard? What is a farming postcard? What… Read more »
A Guide to Hiring the Best (and Not Just the Best Available)
New Look for Online Account Manager
We are pleased to announce that the American Lifestyle Online Account Manager is sporting a new and improved appearance. But first, a little backstory . . . The first American Lifestyle Online Account Manager was created in 2003 before the first ALM was printed, mailed, or even designed. We were taking advance orders for the… Read more »
How to Calculate Turnover Rate When Selecting a Farm
Where to find the information and resources you need to calculate the turnover rate for your farm. When I was younger and wanted to know how to spell a word, I was often told to look it up in a dictionary. I always considered this an unserviceable piece of advice. I didn’t need to know… Read more »
