Being in the real estate business for 38 years requires a special kind of person. Dick Johnson understands that listening to clients is one of the most important aspects of his job. Identifying the client’s needs and executing a plan based on those needs. When it comes to making a “quiet sell” he sends American… Read more »
Customer Story: “Marketing is Very Important”
Ep 115: Lisa Harris – How Trade Shows Reveal a World of Hidden Leads
Lisa Harris is a South Carolina-based real estate agent with more than 20 years of sales and marketing experience. She’s discovered an incredible opportunity to generate business at home shows, wedding shows, and even craft shows. Today on Stay Paid, Lisa explains how she uses trade shows and other events to generate leads. Key… Read more »
Should You Pick Up the Phone After Sending ALM?
Yes, American Lifestyle magazine is a high-quality marketing tool that has been designed to help you garner repeat and referral business. However, like anything else in life, these results don’t come without a little effort on your end. But does that mean you need to pick up the phone after your mailing goes out? To… Read more »
How to Create a Blog in 5 Simple Steps
We recently highlighted the benefits of blogging for REALTORS®. From establishing authority, providing social media content, and building an e-mail list of subscribers, the advantages are vast. That probably brings you to the looming question—how do I get started? But fear not! Thanks to advances in technology, making a blog is a lot easier than… Read more »
Customer Story: “Very Consistent Brand Recognition”
Kama Dersham, an agent with Keller Williams, understands the importance of marketing. “What we really are is a marketing team and a negotiating team. That’s the skillset that we work on a lot.” While the first magazine company that she utilized didn’t bring her success (just a headache), she has found American Lifestyle and ReminderMedia… Read more »
Top 9 DIY Home Projects to Share with Sellers
It’s important that you show your clients you care about them as people, not just because they help your business stay afloat. While it’s okay to occasionally share posts about recent sales and new listings, you don’t want your social media page to become all about you. You want to keep providing value to prospects… Read more »
Ep 85: Get 30 Transactions a Year by Door Knocking (with James Festini)
James Festini is a California-based real estate agent who has been in the game since 1993—relocating several times and consistently rising to top producer status in each market. Today on Stay Paid, James joins hosts Luke and Josh from his mobile real estate office to discuss the effectiveness of door knocking and cold calling…. Read more »
Ep 74: Interview with Ricky Carruth: The Client-Driven Path to Success
Ricky Carruth is the number one RE/MAX agent in Alabama, as well as the author of two books: List to Last: How to Survive Every Real Estate Market Crash, and Zero to Diamond: Become a Million Dollar Real Estate Agent. Zero to Diamond is also the name of his free real estate coaching company,… Read more »
Ep. 167: How to Create a Succession Plan for Your Practice with Jeff Evanello and Kris Kjolberg
Exit Planning for Business Owners Kris Kjolberg and Jeff Evanello, experts in the acquisition and sale of advisory practices and firms, explain why every business needs an exit strategy. Everything in this life has a beginning and an ending, but when business owners first start building their companies, they don’t often plan for their… Read more »
Ep. 165: Peter Taunton – Founder of Snap Fitness on How to Scale and Lead a Business
This is the story of how work ethic, dreaming big, and working with the right people paid off in an ENORMOUSLY PROFITABLE WAY. Peter Taunton was educated in a two-room schoolhouse; toured as a racquetball pro; founded Snap Fitness, the world’s largest fitness franchise; and now owns a resort in … wait for it… Read more »
ReminderMedia Gets Crafty with Hand-Painted Textile Designs
ReminderMedia staff found inspiration in the botanical textiles designed by Kate Troyer of Wippowillow, and organized a Craft Week to try their hand at creating handmade textile designs of their own. The current issue of American Lifestyle magazine features the article “Making Textiles Sing,” which showcases Kate Troyer’s artistic journey as she carves out a… Read more »
Ep. 166: Tips for Networking During Virtual Events
With shaking hands no longer an option, knowing how to meet people online is your next best bet. Virtual events and conferences have exploded in popularity since the COVID-19 pandemic took hold, and there is no indication that the trend will reverse.[i] There are, after all, a large number of benefits to meeting virtually,… Read more »
