Content marketing is one of the best ways to attract inbound leads to your business. Marketers who embrace blogging see return on investment because of the exposure and the gravitas it adds to their brand reputation. The main issue that many service-based sales professionals struggle with is knowing where to begin. Key Points Blogging is… Read more »
Ep. 16: Business Blogging Made Simple
What the Predictive Index Can Tell You About Your Salespeople
While making the decision to expand your sales team is an exciting one, it’s only the first step. Next comes the taxing effort of recruiting someone. We all know that finding the perfect salesperson can be a hefty investment of both your time and money. So, how can you ensure that you’re making the right… Read more »
Take Your Clients from Anonymous to Advocate
To close a client is a great accomplishment, but every close should be leveraged to create a prosperous and longstanding relationship. To build a fulfilling career in sales, it’s important to always remember the long-term benefits that come with solid relationships. But how do you go about building the type of relationships that make a… Read more »
How to Craft a Strong Front Inside Cover Letter
If American Lifestyle magazine is part of your relationship marketing strategy, then you should be well aware of the benefits of the Front Inside Cover letter. It’s one of the best ways to interact with your clients. However, you might be unsure of how to customize it. In today’s episode of Above the Noise, content… Read more »
Ep: 72: Interview with Daniel Collison: How Financial Advisors Can Become Referable
Daniel Collison is a certified financial planner and in-demand coach with more than 25 years of experience in his field. He’s also the author of the book, The Financial Advisor’s Guide to Excellence. Today on Stay Paid, Daniel offers strategies for pain-free prospecting and discusses how financial advisors can get referrals without needing to… Read more »
How to Check Your Performance on Twitter
Are you looking to grow your business on Twitter, but struggling to keep track of how well you are actually doing? Today on Put a Pin in It, Andrea Tremper shows you how to check in on your most important numbers. Video Transcription Like most other social media platforms, Twitter‘s interface gives you a… Read more »
The Advantages of Tear out Cards
American Lifestyle magazine is designed to drive repeat and referral business. To do such, the content is unique, informative, and customizable. From delicious recipes to compelling articles, each issue is filled to the brim with content that helps you leave a lasting impression. One of the most popular ways that the magazine helps you reach… Read more »
Why Giving American Lifestyle Magazine as a Gift Works
In an industry where relationship management is one of the main pillars, client perception is crucial. To increase their image, agents provide gifts to clients for various occasions—closings, holidays, and special events. From signs that display a homeowner’s new address to baskets of delicious baked goods, the gift options seem to be endless. However, if… Read more »
Ep 83: Conquer Social Media Without Spending a Dime (with Katie Lance)
Katie Lance is the CEO and cofounder of Katie Lance Consulting. A nationally renowned speaker on digital marketing topics, she’s responsible for creating Inman’s Ambassadors program, as well as her own Social Smart Academy. Today on Stay Paid, Katie explains how you can use social media to build client relationships and transform your business—offering… Read more »
Customer Story: “I Fell in Love with American Lifestyle magazine”
Meet Mark Abas, a financial planner who “fell in love” with American Lifestyle magazine when he first heard about it, and has been sending it to his most important clients ever since. The quality of the magazine, coupled with its distinctiveness, lets Mark spread joy with his marketing. According to him, ALM is “something nice… Read more »
Should You Incentivize Referrals?
Every now and then I’ll get an unsolicited email from a headhunter about some position or another. Many are for jobs that have nothing to do with writing or marketing, and often they are for positions located several states away from where I live. But they aren’t completely irrelevant. Most of these emails conclude by… Read more »
2016 Inc. Women’s Summit Recap
More than one-hundred aspiring entrepreneurs, tech moguls, and powerful business people gathered for the 2016 Inc. Women’s Summit in New York City on November 3—to listen to and be inspired by a handful of some of the most important players in the business world today. The event kicked off with headlining speaker, Barbara Corcoran, a… Read more »
