Web presence is no longer optional for real estate agents, yet so many are doing a lackluster job with managing their online image. Luke breaks down 3 simple areas of focus to create brand awareness on the Internet. Video Transcription Guys today we’re talking about making your name industry synonymous, and I want to dive… Read more »
3 Ways to Evaluate Your Online Image
7 Steps to Effective Property Management | Best Practices
Effective property management is key for a variety of stakeholders, increasing profitability for property owners while maintaining tenant satisfaction and retention. Understanding how to put your expertise to work as a property manager—and how to serve your clients—can help you create an additional income stream while building a base of both investors and renters that… Read more »
5 Lead-Producing Direct Mail Marketing Ideas for Real Estate Agents
Updated September 20, 2023 The most successful direct mail campaigns provide genuine value that get you past the trash can and into the home Even today, when everyone seems glued to a computer screen or a smartphone, direct mail is still an effective way for real estate agents to get their brand and message in… Read more »
How to Explain the End of Zillow Offers to Your Clients
For many real estate professionals, Zillow often seems to represent an existential threat to their businesses, and to the industry as a whole. The scale of their influence and impact, as well as their online dominance, have long been a source of frustration for agents and brokers. The launch of their iBuyer, Zillow Offers, in… Read more »
Ep. 189: Maximize Your Facebook Advertising with Grant Wise
Dynamic Remarketing How to adjust your Facebook marketing strategy to include video in your remarketing campaign and multiply lead conversions. Here’s an intriguing question: How do you get in front of your audience without calling, texting, or emailing them? Grant Wise is the president and co-founder of Witly, a client generation software for real… Read more »
Ep. 136: Paul Coan–Can Financial Advisors Beat the Market?
Paul Coan is the founder and CEO of Ploutos Weath, a strategy platform for financial advisors, helping them to develop portfolios that perform while allowing them to keep complete control—freeing them up to focus on new and existing clients. He is also the author of Asset Protection & Wealth Preservation: A Guide to Help… Read more »
LendingTree Report Is Good News for Agents
Agents can expect more home sales in the next year, making now a critical time to get reacquainted with the people in your contact database. There’s no denying the COVID-19 pandemic has taken its toll on many lives and livelihoods, and it’s not over yet. Uncertainty still renders defunct what used to be our routines…. Read more »
To Buy or Sell: 2018 Housing Market Forecast
Lack of supply and an increase in demand over the last few years has made the housing market ideal for selling. Prices have been kept relatively high by this lack of inventory and a flood of first-time buyers, and 2018 looks like it will bring more of the same. Millennials are now leading the home-buying… Read more »
Is Buying Real Estate Leads Worth It in 2024?
Beyond the pros and cons, there is a bigger picture to consider when deciding whether paying for real estate leads is worth it The best lead generation system for Realtors® is the one that works for you. Some agents find great success with organic strategies, such as door knocking and blogging. Conversely, others rely on… Read more »
Writing the Perfect Real Estate Bio
People do business with people they know, like, and trust. But as a new agent, you may wonder how you can position yourself as someone people want to work with. What better way to convey your authentic self than by constructing a well-rounded bio? Whether you include your personal details, professional background, or a little… Read more »
The Darker Side of a Career in Sales
Making sales calls, selling products door to door, and even dealing in real estate, are all professions that are bound to leave you with some downright disturbing stories. Whether you’ve been on the other end of a call that’s left you with shivers down your spine or had to backpedal out of a house because… Read more »
What Chewy.com Can Teach You About Customer Service
When is the last time you received a truly exceptional customer service experience—the kind that made you want to run and tell everyone you know? My wife Megan recently had this kind of experience, and it’s made a huge impression on us both. It all started on Megan’s birthday. We had plans to go out… Read more »
