People do business with people they know, like, and trust. But as a new agent, you may wonder how you can position yourself as someone people want to work with. What better way to convey your authentic self than by constructing a well-rounded bio? Whether you include your personal details, professional background, or a little bit of both is up to you. Just keep in mind that even though you don’t have past real estate experience to boast about, you can still communicate that you are a caring, trustworthy person and a hardworking professional.
Writing Your Winning Bio
A well-written bio will provide a lens into your personality and professionalism. Incorporate the information below to ensure your bio is brief but informative. There are several ways to communicate your bio: in a letter to mail to your sphere or farm or as a leave-behind in your portfolio folder; in digital format placed on your website and other various social media platforms, or if you’re comfortable in front of the camera, do an introductory video. Any of these constructs will serve as an additional way for you to begin building relationships.
Lead with value in your opening sentence.
You want to grab your readers’ attention in the first two seconds. There are no hard-and-fast rules to this, so get creative. Try something like: “Don’t think of me as just a real estate agent. Consider me a friend.”
Let them know your connection to the community.
If you’ve been a life-long member of the community, share some context, such as how long you have lived in the area and what you like about it most. People generally prefer to work with and support others local to their community, and by highlighting your local real estate market knowledge, you can increase your credibility as an expert.
Tell a story.
Buying or selling a home is personal, so a potential client will feel more comfortable hiring you if they know something about you¾even if it’s just a brief glimpse into who you are personally. For example, you could say, “I love to give back to my community, and because I also love dogs, I have been actively involved in raising money for our local dog rescue for the past five years.” The key is to be as authentic as possible to allow people to get to know and like you and start building that circle of trust.
Emphasize the value you will provide your client.
Include a few sentences about how people can benefit from working with you and what makes you different from your competition. For example, do you have extensive customer service experience or come from a family of real estate agents and investors giving you a core understanding of the real estate industry? Maybe you started as a teacher, which has given you the tools to guide and educate your clients, or maybe you’re an attorney with the unique value proposition of knowing how to read contracts. These talking points can help you craft a bio that illustrates your abilities and your commitment to being an effective agent.
Provide a call to action.
Above all, you need to give your potential clients a reason to contact you. Therefore, it’s essential to include a persuasive call to action (CTA) when sharing your bio. Use power phrases like “Contact me today to get your free home valuation” or “Visit my website to get your free e-book on how to buy or sell a home.” Remember to add your contact information, including your cell phone number, work email, social media handles, and business website address.
- Prepare an outline to organize your thoughts before beginning the writing process.
- Make sure your bio is under 200 words and that it’s succinct and easy to read.
- Avoid using industry jargon¾most readers don’t know real estate terminology.
- Ask your managing broker to review your bio before publishing it.
Your bio is never one-and-done—it will need to be updated as you grow in your career. Once completed, share it everywhere, including on your website, social media platforms, and real estate sites like Zillow.com, Realtor.com, and HomeSnap.com.
Use these two sample templates (print and digital) to help get you started.
Hi (contact name)!
My name is ________________, and I am a licensed real estate agent with_____________, the top real estate agency in the area.
As a lifelong resident and active community member, I am happy to call (location) my home as it is a great place to live and work. I have turned my professional focus to real estate and am excited, ready, and prepared to provide you with white-glove service for your homebuying and selling needs.
During my time off, you’ll find me volunteering at (civic/community activities), enjoying (hobbies or sports), or relaxing and enjoying time with my family and friends.
Contact me today to learn about my innovative approach to helping my clients buy and sell homes.
I look forward to being your agent of choice.
Contact information here
Use this opportunity to mail your bio as a postcard to your farm.
As a lifelong resident and active community member, (your name) is happy to call (location) (his/her) home. (He/she) finds (location) a great place to live and work and is excited, ready, and prepared to provide you with white-glove service for all your homebuying and selling needs.
(Could include additional personal or professional information here)
During (name’s) time off, you’ll find (him/her) volunteering at (civic/community activities), enjoying (hobbies or sports), or relaxing and enjoying time with family and friends. Contact (name) today to learn about (his/her) innovative approach to helping clients buy and sell homes.