According to NAR’s mid-year demographic survey, the average real estate agent is a 55-year-old white female who attended college and is a homeowner. By contrast, the median age of first-time homebuyers is 33. That means that real estate professionals may not be plugged in to the platforms and processes that make for effective marketing and… Read more »
10 Best Ways to Connect with Younger Homebuyers
5 Most Powerful SMART Goals for Real Estate Agents in 2024
Updated December 2023 Have you ever made a New Year’s resolution only to forget about it within hours or days? In many cases, it’s probably because your resolution was too vague. “Close more deals” or “Find more leads” may be good goals, but they don’t do anything to create a path to help you meet… Read more »
Ep. 29: Attract Prospects Like a Magnet
When you provide clients and prospects with items of value, you make the task of moving prospects through your funnel that much easier. All it takes is a well-crafted lead magnet to pull them in. In this episode of Stay Paid, Josh and Luke discuss the components of a solid lead magnet, how to get… Read more »
Building Digital Connections to Leverage Past Clients
With the hustle and bustle of every day and the physical and social restrictions imposed by the current pandemic, it can be difficult to stay connected with your sphere of influence and your former clients. If you used to depend on touching base at the dog park or grocery store, you may find you no… Read more »
Here’s How to Crush Your Sales Goals
Hitting your sales goals is advantageous for any business. But, do you know exactly how many leads you need in order to crush each goal? VP of Marketing, Josh Stike walks you step-by-step through our leads generator workbook to ensure that you not only hit, but crush your sales goals. Video Transcription To succeed in… Read more »
The Top 6 Facebook Trends in 2019 for Real Estate Agents
When you’re a real estate agent looking to grow your business online, it’s important to be aware of what your peers are doing. By taking advantage of the latest tools and strategies, you can find new, relevant ways to connect with your target demographic. In no particular order, here are 6 of the most relevant… Read more »
6 Easy Ideas for Converting FSBOs Into Clients
According to the National Association of REALTOR®’s (NAR) most recent statistics, approximately 8% of home sales were For Sale By Owner transactions. That represents a significant portion of the market, so tapping into it can have a big impact on your bottom line. If you’re looking for the opportunity to convert FSBOs into clients, you’ll… Read more »
Ep. 271: How to play and WIN the content game (with Jimmy Mackin)
The New Apple Privacy Rule: What Are Marketers Supposed to Do Now? Who should listen: Entrepreneurs looking for ways to use content marketing effectively and efficiently as a direct-to-consumer strategy. Key idea: The writing is on the wall—privacy laws will continue to hamper the effectiveness of push marketing. The best alternative is to attract… Read more »
7 Top Agents Share Their Strategies for How to Market Yourself as a Real Estate Agent
It’s official! Among marketing strategies for real estate agents, building relationships is the leading strategy for success. When I was first preparing to write this blog, I found myself pulled in all directions. There is a mound of information out there about how to market yourself as a real estate agent. Frankly, I feel great… Read more »
6 Video Marketing Tips For Real Estate Agents
Guest blogger Andre Oentoro promotes videos as marketing tools that excel at immediately capturing and keeping your audience’s attention, engaging them for longer periods, and enhancing recall. The internet and advent of third-party platforms like Zillow have forever changed how people look for available properties. While people most often find their real estate agent… Read more »
Your End-of-the-Year Agent Checklist
You may be looking forward to the end of the year as a time to catch your breath between the unpredictable 2020 market and the sure-to-be-active Spring 2021 market. However, it’s important to use the precious downtime around the holidays to take care of your business and plan for the future. Below you’ll find an… Read more »
Ep. 45: Interview with Ed Stulak: Taking Your Marketing and Lead-Gen into the Digital Age
Ed Stulak, aka the “The Millennial Real Estate Agent,” has used his youth to his advantage—taking the industry by storm with his innovative and relevant social media tactics. On today’s episode of Stay Paid, Luke and Josh talk with Stulak about how he has turned his creativity on social media into huge deals for his… Read more »
