A client reads a real estate blog on his laptop

Top 12 Real Estate Blogs to Share with Clients

If you’re looking to keep your social media audience engaged, you need to regularly check in with relevant, meaningful content that speaks to their lives. Many real estate agents are tempted to flood their Facebook timelines with their own listings and little else. This is a big mistake. When your clients are actively looking to… Read more »


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Ep. 283: US Ambassador of Entrepreneurship Talks about Marketing’s Cutting Edge

 How to Produce High-Converting Content Who should listen: Entrepreneurs and small-business owners wanting expert advice and useful resources for maximizing the potential of their marketing, especially email and content marketing. Key idea: Personalization is essential to successful marketing, and the technology exists to make it easier than ever to implement. Action items: 1) Use… Read more »


Ep. 227: The Hidden Danger That Can Derail Your Career with Andrea Blum

 The Absolute Worst Thing You Can Do With A Script is Stick to It You’re a thinking human being, so simply because you have a script doesn’t mean you have to stop speaking like one. There are three steps to take when practicing real estate scripts that will prevent you from sounding like an… Read more »


Zillow: How Worried Do Agents Need to Be?

Updated October 2021 If you haven’t asked, then you’ve got your head in the sand. Contrary to what industry news and conference keynotes might lead you to believe, not every agent hates Zillow. Granted, I had little success when searching for any positive agent reviews of the behemoth. Even so, I have to assume that… Read more »


Ep. 486: How to Forge a Legendary Brand Using the Potency of Stories

 “People Don’t Buy What You Do. They Buy Why You Do It.” ~ Simon Sinek, leadership expert and author Authentic, detailed, and well-crafted stories leave an emotional impression on your audience that is more persuasive and longer lasting than simple facts. Roger Short believes, as he says in his Stay Paid interview, he is… Read more »


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Ep. 263: How Pull Marketing Pushed Agent Leigh Brown to #1

 How to Become More Disciplined Telling Me That Being Disciplined Requires Discipline Doesn’t Help—but the 5 Tips in This Article Do Who should listen: Real estate agents and other sales professionals looking for practical, no nonsense advice proven to generate leads and build trusting relationships with clients. Key idea: You already know what you… Read more »



Ep. 151: Jay Baer – NYT Best-Selling Author Jay Baer on Why Sales Is About Help, Not Hype

 Talk about turning marketing on its head!! Jay Baer preaches Youtility. In short, Jay wants you to give away what you know. For free. The key to getting attention, demonstrating goodwill, building trust, developing a reputation, and eventually earning back all the good things you’ve done in the form of profitable business, is by… Read more »



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5 Easy Steps to Building a Facebook Business Page

MixBloom reports that the average person spends nearly 31 minutes per day visiting Facebook, making it a popular platform to utilize for both personal and business purposes. In fact, thousands of businesses rely on Facebook’s advertising features to garner profitable web leads. Not only can advertising on Facebook expand your customer base, but it can… Read more »


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6 Video Marketing Mistakes Every Agent Must Avoid

Guest blogger Andre Oentoro shares his advice for creating eye-catching and engaging videos by reminding agents of the mistakes they don’t want to make. Real estate is a competitive business. It’s not easy to start a real estate business alone or even when you have the support of a broker. The competition may be tough,… Read more »


Ep. 187: From Welfare to $200K in One Year with Cody Butler

 How to Succeed in Sales It’s surprisingly simple … follow up on leads Cody Butler, this week’s Stay Paid guest, calls it a “massive mistake,” but that doesn’t stop agents and other entrepreneurs from doing it … they fail to follow up on leads. Rarely will someone make a significant commitment or purchase the… Read more »