Ep. 169: Mary Grothe – How BQ Beats Out EQ When Driving ACTION in Sales

 Bringing Business Intelligence and Emotional Intelligence Together There is some concern that the sometimes-fanatical allegiance to big data analysis, and the business intelligence it inspires, might overshadow the humanizing influence of the emotional intelligence people bring to decision making.[1] That’s a lot of big ideas shoved into one small sentence, so before we go… Read more »


Ep. 173: Adam Holt – Want Clients to Trust You? Lead with Advice.

 How to Build Trust with Customers When Luke and Josh talk about how to build and nurture relationships, they are, in large part, talking about how to build trust with customers. For this week’s Stay Paid guest, developing trust in relationships with clients and prospects begins with clearly communicating three value propositions that all… Read more »



9 Freakin’ Awesome Facebook Marketing Ideas for Real Estate Agents

Social media marketing for small business . . . Facebook post ideas for small business . . . Real estate post ideas for Facebook Facebook lead generation for REALTORS® . . . Facebook story ideas . . . You search and search, and you still haven’t found the best answer to your most burning question:… Read more »


A+ grade on school paper with a gold star and handwritten "great work."

How Financial Advisors Can CONSISTENTLY Get Referrals and Recommendations

It seems odd, but there are some financial advisors and other financial professionals who are reluctant to ask for referrals. Whether they consider asking for a referral to be tacky, “sales-y,” or unprofessional; or they are shy about making the request; or they don’t want clones of their existing clients; or they are unsure about… Read more »


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Ep. 412: How to Raise Capital for Your Business

 Finding Investors and Raising Capital Key idea: While a deal needs to make sense, investors are willing to back an idea if you are able to fulfill the fundamentals of building good relationships, including earning their trust. It’s possible that the idea of finding investors to help you raise funds to launch a dream… Read more »


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Ep. 369: Generating Leads in This Crazy Market (With Michael Hellickson)

 There’s a Critical Need to Diversify Your Real Estate Lead Generation Sources “Do all of it!” ~ Michael Hellickson Who should listen: Professional real estate agents who are serious about doing what it takes to play in the big leagues. Key idea: Real estate agents who rely on referrals or any other single source… Read more »


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6 Video Marketing Mistakes Every Agent Must Avoid

Guest blogger Andre Oentoro shares his advice for creating eye-catching and engaging videos by reminding agents of the mistakes they don’t want to make. Real estate is a competitive business. It’s not easy to start a real estate business alone or even when you have the support of a broker. The competition may be tough,… Read more »


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A New Personally Branded Magazine for the Home

It’s the Marketing Your Clients Have Been Waiting for! Let’s just be direct about direct mail marketing . . . it’s called junk mail for a reason. Of course, the businesses and marketers who send direct mail don’t call it junk (at least not in public). But we all know that much of the typical… Read more »


Donna O’Sullivan – 35-Year Insurance Veteran on Why Trust Leads to Sales

 Donna O’Sullivan knows a thing or two about insurance … and life. The consummate go-getter with an eye toward ever bigger and better things, Donna believes in running her business on the principles of honesty, trust, and loyalty—and it works. Starting from scratch and with a determined work ethic, Donna has two offices, an… Read more »


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Ep. 329: Why You Need to Add a Networking Group to Your Marketing Strategy

 Business Networking Groups Networking groups can help you take a more formal and constructive approach to your professional networking efforts Who should listen: Motivated business owners who want to build connections with other entrepreneurs to collaborate, give and receive experienced advice, and exchange leads and referrals. Key idea: Membership in a networking group is… Read more »