We are pleased to announce that the American Lifestyle Online Account Manager is sporting a new and improved appearance. But first, a little backstory . . . The first American Lifestyle Online Account Manager was created in 2003 before the first ALM was printed, mailed, or even designed. We were taking advance orders for the… Read more »
New Look for Online Account Manager
Your Complete Guide to Starting a Real Estate Blog
Are you at the beginning stages of developing a content marketing strategy? Do you want to add another powerful lead-generating tactic to your marketing plan? Could it be that you’re excited to share your expertise with your audience of ideal clients? All of these are supremely good reasons for starting a real estate blog. Real… Read more »
9 Things You Don’t Want the Discount Version Of
Everybody loves a great deal. But in a world filled with steep discounts and exaggerated claims, sometimes things really are just too good to be true. When sellers are faced with the option of selling their home themselves, it seems like a great way to save some money. But cutting out a realtor is just… Read more »
Tips for Winning High-Net-Worth Clients
Lead generation for financial advisors is a more nuanced art than it is for most other service-based sales professionals. Other industry purveyors can be overt in their advertising and may have the luxury of being able to throw dirt at the wall until something sticks. That kind of marketing can reflect poorly on financial advisors…. Read more »
The Rundown on KPIs For Your Business
If you’re asking yourself, what’s a KPI? Don’t worry—we’ll start at the beginning. KPIs, or key performance indicators, are quantifiable values that your business should be tracking to ensure you are meeting your goals. They can be as simple as tracking net profit or as complex as customer loyalty and retention, but you’ll first need… Read more »
7 Costly Mistakes Everyone Makes with Direct Mail Marketing Campaigns
Congratulate yourself on making the decision to start using direct mail! Direct mail is a marketing tool that, unfortunately, some business owners don’t believe in. But you know better! Still, you do need to take some care when using direct mail. Specifically, you want to avoid these seven costly mistakes when planning your direct mail… Read more »
Zillow’s Flip Flops: What the Shutdown of Zillow Offers Means for Real Estate Agents
I’m just going to come right out and say it . . . Zillow has a trust issue. Trust is one of the most fragile of all emotional states because it relies on other people to behave in expected ways, and it’s easy for people to mess with our expectations. When we trust someone, we… Read more »
Interview with Colton Lindsay: Top Strategies for Becoming a Fearless Agent
At just 32 years old, Utah-based real estate agent Colton Lindsay has achieved a life of financial freedom for himself through his fierce dedication to his business, and strategies that have helped propel his agency, the WGR Sales Team, to unbelievable success. In today’s episode of Stay Paid, Josh and Luke sit down with special… Read more »
Ep. 320: The 4 Genuinely Best Types of Instagram Posts for Agents
Instagram Marketing Ideas for Real Estate Agents Who should listen: Anyone who struggles with social media content and wants to improve their reach and engagement on Instagram. Key idea: To establish a lead-generating social media presence, you must post consistently. Action item: Start posting content inspired by your life outside of work. By now,… Read more »
How to Get a Customer Testimonial
The vast majority of clients have no qualms about giving you a positive review, but most agents never capitalize on their willingness. Watch Luke Acree breakdown the approach to asking for testimonials. Video Transcription Hey guys have you ever wanted to collect a testimonial or review for your website, but you’re just not sure what… Read more »
Ep. 143: Dr. Sam Bakhtiar: $100 Million Dollar CEO
Sam Bakhtiar is a doctor, CEO, world-class body builder, and a multi-millionaire entrepreneur. He runs the Camp Transformation Center, a fitness franchise business with over 100 locations, as well as two supplement and nutrition companies. He has helped over 100,000 people transform physically and mentally, and he specializes in helping people get to the… Read more »
Ep. 314: 3 Habits Guaranteed to Make You a Successful Real Estate Agent
How Habits Are Formed Who should listen: If you’re a professional salesperson who has struggled to improve your production, then you’ll want to listen for the 3 daily habits that will focus your attention and energy on the most critical income-producing activities. Key idea: Sales resolve all problems. Action item: Do your due diligence… Read more »
