Ep. 142: Luke and Josh –3 Proven Real Estate Marketing Ideas for Busy Agents in 2020

 On this episode of Stay Paid, Luke and Josh discuss their top three ideas that busy agents should be using to market their business this year. Key Points: Facebook marketing can drive leads and create brand awareness for your business. Don’t be afraid to ask clients to review and refer you. High-quality print pieces… Read more »


4 Mistakes Agents Need to Avoid When Listing a Property

Whether you’re a new agent or have been in the field for years, you know very well that the real estate market can be incredibly competitive. With so many properties for sale at any given moment, the key to success is to create a listing that really stands out. But, while it’s important to know… Read more »


9 Freakin’ Awesome Facebook Marketing Ideas for Real Estate Agents

Social media marketing for small business . . . Facebook post ideas for small business . . . Real estate post ideas for Facebook Facebook lead generation for REALTORS® . . . Facebook story ideas . . . You search and search, and you still haven’t found the best answer to your most burning question:… Read more »


How to Explain Your UVP to Leads and Clients

When you are thinking about raising your profile and gaining more clients in your local market, you may be focused primarily on the ways in which you will reach new leads and clients. However, in many cases, it’s not just who you are talking to and what platforms you’re using that puts you on the… Read more »


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The 3 Best Facebook Ads for REALTORS®

Including one ad that delivers the motherlode of Facebook real estate leads You know real estate. It’s what you do. You enjoy it, you’re good at it, and you make a decent living at it. But, of course, you’d like to increase your annual GCI (what agent wouldn’t?), and you more than likely have been… Read more »


Privacy Protection and Online Safety for Real Estate Transactions

There was once a time where contracts were handwritten, stacked on desks or in car trunks, and stored in unlocked file cabinets at the office. However, overtime, information has become more and more valuable–and, therefore, is more prone to theft and fraudulent activity. Part of your role as a real estate professional is to ensure… Read more »


How to Explain the End of Zillow Offers to Your Clients

For many real estate professionals, Zillow often seems to represent an existential threat to their businesses, and to the industry as a whole. The scale of their influence and impact, as well as their online dominance, have long been a source of frustration for agents and brokers. The launch of their iBuyer, Zillow Offers, in… Read more »


5 Awesome Ways to Get More Referrals in 2024

 How to Get More Business Referrals and Customer Reviews We’re sharing five tactics with dozens of examples to increase your referral rate and collect more customer reviews. In today’s competitive business landscape, word-of-mouth marketing remains a powerful tool. Client referrals are not just a way to get leads—they’re an endorsement of your work and… Read more »


Ep 129: Eric Siu – Create Exponential Growth with Your Marketing

   Eric Siu is the CEO of the digital marketing agency Single Grain and cofounder of ClickFlow, an SEO tool that is saving businesses time and tracking their revenue. He’s also the cohost of the Marketing School podcast with Neil Patel, and host of the Leveling Up podcast, which are aimed at helping people… Read more »


Closing Gifts Compared

Home Closing Gifts: A Comparison of 5 Popular Options

How do you properly thank clients that put food on your table? If you’re like most agents, a closing gift is one of the ways you show appreciation. But good closing gifts are more than that. They can serve as a physical reminder of the relationship you’ve formed with them for years to come, opening… Read more »


Ep. 210: How to Respond to Haters

 How to Respond to Social Media Haters and Negative Reviews There was a time when, if you were going to be mean, you had to either do it in person or over the phone. But now, with social media, people can be mean anywhere, anytime, to anyone—regardless of whether they know you. In this… Read more »


The Best Closing Phrases for Any Deal

In any sales situation, there comes a moment when the time feels right to go for the close. While there is no single magic phrase that will guarantee a sale, there are some time-tested lines that can help you get results. Here are six highly effective closing phrases you can use to close your next… Read more »