How to Get More Business Referrals and Customer Reviews
We’re sharing five tactics with dozens of examples to increase your referral rate and collect more customer reviews.
In today’s competitive business landscape, word-of-mouth marketing remains a powerful tool. Client referrals are not just a way to get leads—they’re an endorsement of your work and a testament to your ability to satisfy customers. But how do you encourage satisfied clients to become your biggest advocates and actually get them to give you referrals and support you with reviews?
In this week’s Silver Dollar episode of Stay Paid, we explore five effective strategies to turn your satisfied customers into a thriving voluntary marketing team that will help you grow your business organically.
Make it incredibly easy for customers to refer you. Life is hectic and people are busy, so you need to make it ridiculously easy for customers to provide you with referrals. In addition to having a dedicated referral page on your website, we share two more ways that relieve your customers of having to find the time to connect you with others.
Offer an irresistible incentive. There are dozens of ways to incentivize satisfied customers to recommend you to their friends, family, and colleagues. We list some of the more common ones such as offering a discount, but there are also other creative and equally attractive ways to show your appreciation to customers who send business your way.
Build relationships with your customers. A business referral represents a customer’s willingness to vouch for your competency and integrity, and when someone makes a referral, they’re putting their credibility on the line. Customers will be more comfortable recommending you if you’ve taken the time to build a relationship with them outside of the transaction where they can get to know, like, and trust you. We suggest some easy ways you can nurture your these relationships.
Leverage the power of social proof. Testimonials and reviews are far more persuasive than self-serving advertising. We explain how you can use Google to encourage reviews, what to do with reviews once you have them, and the psychology that makes the volume of reviews more impactful than their quality.
Make asking for referrals a routine part of your sales process. Finally, we offer several suggestions for how to integrate asking for referrals into your sales process, and explain a simple way you can track and measure their influence on the growth of your business.
We hope you enjoy this episode and act on the advice Luke offers at the end. We’d also appreciate it if you took a moment to leave us a 5-star review and comment on Apple Podcasts. (We read them on air!) Thanks for listening!
Connect | Resources
Free e-book: “You CAN Build a 100% Referral-Based Business”
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