Web presence is no longer optional for real estate agents, yet so many are doing a lackluster job with managing their online image. Luke breaks down 3 simple areas of focus to create brand awareness on the Internet. Video Transcription Guys today we’re talking about making your name industry synonymous, and I want to dive… Read more »
3 Ways to Evaluate Your Online Image
Customer Story: “Very Consistent Brand Recognition”
Kama Dersham, an agent with Keller Williams, understands the importance of marketing. “What we really are is a marketing team and a negotiating team. That’s the skillset that we work on a lot.” While the first magazine company that she utilized didn’t bring her success (just a headache), she has found American Lifestyle and ReminderMedia… Read more »
Ep 109: Beth Traverso – How to Win More Clients with Concierge-Level Service
Beth Traverso is a top agent and broker in Washington state. She started out in real estate more than 20 years ago by restoring and flipping properties. This year, her team is on track to generate $67 million in sales. Today on Stay Paid, Beth discusses how regular communication and an amazing attention to… Read more »
Is Buying Real Estate Leads Worth It in 2024?
Beyond the pros and cons, there is a bigger picture to consider when deciding whether paying for real estate leads is worth it The best lead generation system for Realtors® is the one that works for you. Some agents find great success with organic strategies, such as door knocking and blogging. Conversely, others rely on… Read more »
Here’s What Agents Should Post on Facebook and Social Media
What should real estate agents post on social media? What’s the best content for real estate agents? What should real estate agents posts on Facebook? How do I get people to interact with my social media? What are some real estate content ideas? What social media should real estate agents use? These are questions we… Read more »
The Only 3 Real Estate Content Ideas You’ll Ever Need
Image source Here’s the problem with nearly all articles promising to offer you real estate content marketing ideas . . . They offer lists (sometimes really long lists) of disjointed content ideas that are meant to help stimulate the creative side of your brain about the types of content you can create—blogs, videos, newsletters, and… Read more »
“Best of” Video Ideas for Real Estate Agents
Use these video ideas for real estate agents to attract leads and prove your status as the local expert in your market. If you want to increase your brand awareness, foster greater engagement, and build trust in your role as the go-to local expert, one of the easiest, most cost-effective, and fun video ideas for… Read more »
How to Create a Client Persona
Creating an Ideal Customer Persona A clear understanding of your ideal customer allows for more targeted marketing, enabling you to tailor your products, services, and communications to meet their specific needs. Back in 2009, the people at Tropicana decided to rebrand their orange juice with a newly designed carton. They replaced the decades-old image… Read more »
Ep. 371: How to Create a Magnetic Authentic Brand
What Attracts Also Repels Who should listen: Solopreneurs who need to develop their own leads and want to solve problems they love to solve for the type of clients they love to help. Key idea: Business isn’t B2C or B2B. Rather, business is H2H—human to human. People do business with people; social media is… Read more »
Ep. 138: John Anderson– How to Specialize Your Marketing During the Quarantine
John Anderson is the managing director of Practice Management for Independent Advisor Solutions by SEI. He has been with SEI for over 25 years, and is responsible for all programs focused on helping financial advisors grow their businesses, creating efficiencies in their operations, and differentiating their practices. John is frequently quoted in publications such as Investment News, Financial Planning magazine… Read more »
Ep. 382: 6 Insanely Effective TikTok Tips
TikTok Tips to Enhance Your Brand Awareness and Grow Your Following Who should listen: If you found the TikTok tips from Episode 376 helpful, then you need to hear these additional six professional tips from podcast producer and social media manager, Arielle! Her expertise got us 50K followers in only three months! Key idea:… Read more »
9 Freakin’ Awesome Facebook Marketing Ideas for Real Estate Agents
Social media marketing for small business . . . Facebook post ideas for small business . . . Real estate post ideas for Facebook Facebook lead generation for REALTORS® . . . Facebook story ideas . . . You search and search, and you still haven’t found the best answer to your most burning question:… Read more »
