Ep. 7: How to Build the Perfect Landing Page (Part 2)

On the last episode of Stay Paid, we gave listeners a general overview of landing pages, and by the end of the episode we realized there was still much more to discuss. We’re going to talk about the main type of landing pages, how to create pages that convert visitors, and different tools and services… Read more »


Your Commitments Are All Wrong

Everyone is striving. We all harbor certain ideals. Some ideals pertain to society—the way we think things should be, or the way things would be if all was well. Then there are the ideals that we apply to ourselves—imaginary images where we are at our best. Reaching that highest version is possible, only it takes… Read more »


No Talent Necessary

The person blessed with drive, not talent, is the one who achieves the most. Talent is perhaps one of the most dangerous words in the language of business. The reason it can be deceitful is that it describes something that is not altogether tangible. We cannot count talent the way we count money, we can’t… Read more »


Ep 123: Deep Dive – The New Reverse Mortgage – How to Use it to Have a Conversation with Prospects

  Don Graves is the founder and president of the Housing Wealth Institute and an adjunct instructor of Retirement Income at the American College of Financial Services. Today on Stay Paid, Don discusses the important connection between housing wealth and financial planning. Key Points: When helping clients plan for their financial future, you should consider… Read more »


American Lifestyle Promotional Copies

American Lifestyle Promotional Copies: What’s in a Name?

What’s in a name? A lot, we think. That’s why American Lifestyle Additional Copies are sporting a brand-new name and a new look! Keep an eye out for the new American Lifestyle Promotional Copies packaging that will begin arriving in mailboxes today! What are Promotional Copies? Promotional Copies are an invaluable compliment to your existing… Read more »


Ep 73: Interview with Perry Marshall: Transform Your Business with the 80/20 Rule

  Perry Marshall is a world-renowned business consultant and author of Ultimate Guide to Google AdWords—the top selling book, worldwide, on internet advertising. More recently, he reinvented how the 80/20 principle is used in the business world. Today on Stay Paid, Perry discusses how you can use the 80/20 rule to maximize your profits and… Read more »


Ep. 145: How Will Penney and His Team Sold 251 Homes Last Year From Referrals and Reviews

 Will Penney is the president of Penney Real Estate Co., and he has been a licensed REALTOR® since 1988. During his career, he has sold over $250,000,000 worth of local real estate. Will is among the top 5% of REALTORS® to be a Certified Residential Specialist, and he is the highest-rated REALTOR® in Northeast… Read more »



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Ep. 249: 3 Ways to Stay Relevant Amid Increasing Technology (with Mike McGlothlin)

 How to Stay Relevant When Technology Threatens Your Job Who should listen: This episode is for financial advisors, real estate agents, and other small business owners wanting to know the way to long-term business success in a world of increasing DIY technologies. Key idea: Deep knowledge of your business, providing value and building trust,… Read more »



Customer Story: “You Have to Spend Money to Make Money”

“You have to spend money to make money.” It’s a classic saying in marketing, and it’s one that Bob Gordon, Associate Broker at RE/MAX CENTRE REALTORS®, believes to be true after 35 years in real estate consulting. As a top 1% performer in his office—and top 5% in his state—Bob stays busy by hosting his… Read more »


The word "referrals" printed in capital letters and underlined with a pen that lays on the paper.

Which Type of Referral Tool Is Right For You?

Choosing among referral tools may not seem like a big decision. They’re not a major investment, after all. But there is a lot at stake when you consider the lifetime value of your client relationships. What’s more, a study conducted by Goethe University Frankfurt and the University of Pennsylvania found that customers who come via… Read more »