This Agent’s Only Instagram Marketing Strategy Is to Be Consistent, Helpful, and Himself—and It Works Who should listen: Real estate agents and others who are looking for a simple “you-do-you” lead-generating Instagram strategy that is easy to implement and sustain. Key idea: Everyone is in a different place when they consume content, so your… Read more »
Ep. 349: The Stress-Free IG Strategy that Keeps Producing Leads (with Chad Vaughan)
Here’s What Agents Should Post on Facebook and Social Media
What should real estate agents post on social media? What’s the best content for real estate agents? What should real estate agents posts on Facebook? How do I get people to interact with my social media? What are some real estate content ideas? What social media should real estate agents use? These are questions we… Read more »
Ep. 332: How to Write Engaging LinkedIn Articles (and Why You Should)
Writing for LinkedIn Who should listen: Small business owners who want to know how to write articles for LinkedIn that will boost their credibility and attract potential clients. Key idea: Potential clients are using LinkedIn to find out more about the professionals they may hire. Make sure your profile includes expertly written articles that… Read more »
10 Ways New Agents Can Adapt to Changes in the Real Estate Market
Since hitting a trough in the years following the 2008 mortgage meltdown, the number of real estate agents in the United States has grown steadily, reaching almost 1.5 million by the end of 2020, according to the National Association of REALTORS®. This upward trend has been helped along, no doubt, by the record-setting pace of… Read more »
ReminderMedia Partners with SHARE Cancer Support
For the past 8 years, ReminderMedia has partnered with various charitable organizations to help raise funds and awareness for the remarkable work they do. This year, we selected SHARE Cancer Support, a national nonprofit that supports, educates, and empowers women affected by breast, ovarian, uterine, or metastatic breast cancer, with a special focus on medically… Read more »
How to Explain the End of Zillow Offers to Your Clients
For many real estate professionals, Zillow often seems to represent an existential threat to their businesses, and to the industry as a whole. The scale of their influence and impact, as well as their online dominance, have long been a source of frustration for agents and brokers. The launch of their iBuyer, Zillow Offers, in… Read more »
The Future Impact of AI on the Real Estate Market
Guest blogger Abhi Golhar shares his observations and thoughts about the present and future role of AI in real estate. Artificial intelligence is proven to be one of the most major disruptors of the proptech transformation in real estate. This real estate sector is discovering how to handle the huge volumes of data that buildings… Read more »
Ep. 298: Email Marketing: Testing What Works
Subject Line Testing and Other A/B Split Testing Techniques Who should listen: Anyone wanting to improve the effectiveness of their email marketing, including their open rate, click-through rate, and more. Key idea: If you don’t test, you won’t know what is working and what needs to be adjusted. Action item: Conduct an A/B test… Read more »
7 Ways to Promote Yourself and Your Real Estate Listings With Video
You hear all the time that video marketing is an effective way to promote your listings and your business as a real estate professional. However, for many agents and brokers, it can be intimidating to consider launching a video presence online and on social media. The good news? You don’t have to look like an… Read more »
The 6 Best Follow-Up Strategies (That You Probably Haven’t Tried Yet)
The key to long-term success in any business is relationships. When your customers know, like, and trust you, they’re going to see you as the go-to professional in your field. And that means they’re going to reward you with repeat business, as well as plenty of valuable referrals. Looking for some new, unconventional ways to… Read more »
3 Forums Real Estate Agents Need to Join
The buyer’s journey has changed forever. Now that technology is a ubiquitous part of everyday life, prospects have access to vast quantities of information. Most customers complete 60% of the purchasing process before they even talk to a salesperson—they do research before buying nearly everything. This stat is so important to real estate agents because,… Read more »
3 Critical Factors to Consider When Choosing a Geographic Farm
Whether you’re brand new to real estate or just need to refill your pipeline of leads, farming is one of the very best ways to ensure you have enough listings to hit your goals for the months ahead. The idea behind farming is to connect with a targeted group of people consistently over a period… Read more »
