Social media managers can get deep into the weeds when developing their content pillars and aligning them with an overall social media marketing strategy. They consider factors such as page authority, keyword optimization, backlinks, and a bunch of other technical aspects that only the professionals truly understand. We won’t get that deep—your job is to… Read more »
Content Pillars for Social Media: A Beginner’s Guide for Busy Real Estate Agents
How to Write an Email Marketing Newsletter: A Guide for People Who Aren’t Writers (or Even Marketers)
Let me guess. You’re either a small business owner who’s discovered that you need to do way more writing than you ever planned to (or maybe you were hoping to avoid it entirely) . . . Or you work for said business owner and the part of your job description that includes “other duties… Read more »
Ep. 440: How to Generate Leads from Facebook Groups Every Day
The Key to Growing Your Facebook Group Key idea: While Facebook remains the best platform for building communities, businesses need a workable strategy that will increase membership in their Facebook groups without making excessive demands on their time. You’ve likely heard that Facebook has gone all in on promoting the use of its groups… Read more »
Ep. 432: How to Be an Authority Even If You’re New to the Game
Authority Marketing Positioning Yourself As the Expert (Even If You’re Not) Key idea: Being seen by your target audience as an authority isn’t so much about genuine expertise as it is about positioning yourself as an expert. Mike Saunders is a speaker, bestselling author of four books, and successful business coach who holds an… Read more »
Ep. 427: Everything You Need to Know to Build a Strategic Referral Partnership
Referral Partnerships What They Are, Why You Need Them, and How to Develop Them Key idea: Having a network of referral partnerships among local businesses will provide you with a number of benefits, including giving you a way to improve your lead generation and enhance your value to clients. Developing referral partners is one… Read more »
Ep. 408: No Plan B—From Poverty to Millionaire Entrepreneur (with Letisha Jackson)
Sometimes Determination Is All You Have Key idea: Don’t let a lack of experience, money, systems, or some other perceived “essential” stop you from getting ahead. When determination is all you have, work with that. This week’s Stay Paid guest is Letisha Jackson, the CEO of Jackson Insurance Group in Tupelo, Mississippi. Letisha’s a… Read more »
Proven, Road-Tested Ways to Get Real Estate Referrals
7 Stay Paid Podcast Guests Share Their Strategies The 4th and final part in our series: How Real Estate Agents Can Optimize Their Referral Marketing Strategies It’s not often you find a resource that will give you a truly tested and proven solution to a problem. You’ll easily find “ideas,” “suggestions,” “tips,” and the like,… Read more »
3 Tough Real Estate Questions Every New Agent Needs to Be Prepared to Answer
How long have you been an agent? Why should I do business with you? How are you going to find/sell my house? Whether you’re preparing for your first listing presentation or you’ve already been through your first and are suffering some mild trauma, I want to put you at ease by sharing some positive news…. Read more »
How Million-Dollar Agents Use Client Appreciation Events to Get Referrals
Part 2 in our series: How Real Estate Agents Can Optimize Their Referral Marketing Strategies Why client appreciation events are not as popular among real estate agents as they are, say, among financial advisors, I can’t imagine. But this is something I do know . . . If you’re an agent (or, frankly, any other… Read more »
Ep. 378: Farming 101—Choosing. Marketing. Campaigning.
Increase Brand Recognition with Geo Farming Everything you need to know to create a profitable marketing campaign and increase your brand recognition Who should listen: Anyone who wants to improve their brand recognition by getting in front of an audience in a specific area. Key idea: Geo farming is a long-term game in which… Read more »
Ep. 368: Quiz: What Motivates You?
Intrinsic Motivation and Extrinsic Motivation Plus 5 Motivational Types That Explain What Drives You to Act Who should listen: Anyone interested in discovering the source of their motivation and using that information for self-reflection and understanding others better. People who supervise others will especially benefit from knowing what drives others to perform at their… Read more »
Ep. 357: Grow Your Business with the 5-Step Secret That Elects Presidents
Political Marketing and Business What political campaign marketing can teach businesses about growing their audiences Who should listen: Small business owners who are curious about how to create a winning marketing strategy that is hyper-focused on understanding your audience’s motivation and building a brand the right (i.e., profitable) way. Key idea: Don’t spend money… Read more »
