While not as well-off as their parents’ generation, millennials have emerged as the driving force in the U.S. housing market Millennials, or Gen Y, are generally defined as those born between 1981 and 1996. In 2021, their ages range from 25-40 years old. At last count, there are 72.1 million Americans in this category, and… Read more »
Millennials Remain an Attractive Market for Real Estate Agents
11 Strategies for Working with Freelancers
You’ve probably heard the saying “A jack of all trades is a master of none.” It simply means that nobody can do everything equally well. If you find yourself constantly trying to juggle all of the demands of your professional life as a real estate agent or broker, you may realize that you are better… Read more »
Top 5 Ways Agents Can Create an Exceptional Customer Experience
There’s certainly no shortage of real estate agents out there. According to NAR’s 2018 Member Report, there are currently 1.3 active REALTORS® in the U.S. That means there are countless agents in your community looking to earn the business of the same customers as you. Once you’ve won the listing, don’t consider that battle over—you need… Read more »
Everything Agents Need to Know About eXp Realty [Updated 1/28/2021]
Updated 1/28/2021 Real estate has proven to be fertile ground for disruption. Companies like Redfin and Zillow grew from startups to industry behemoths and changed the way agents do business. iBuyers are multiplying quickly as sellers are willing to take lower offers in exchange for the not-too-shabby conveniences of selling “as is,” cash offers, and… Read more »
9 Freakin’ Awesome Facebook Marketing Ideas for Real Estate Agents
Social media marketing for small business . . . Facebook post ideas for small business . . . Real estate post ideas for Facebook Facebook lead generation for REALTORS® . . . Facebook story ideas . . . You search and search, and you still haven’t found the best answer to your most burning question:… Read more »
The Best Personally Branded Real Estate Magazine for Clients: Why It Works
You don’t need me to tell you how competitive the real estate market is—no matter what direction home prices are headed—and how distinguishing yourself as the preferred agent in your area is tough, even under the best circumstances. In such an environment, a personalized real estate magazine acts like a battering ram that breaks through… Read more »
10 Ways New Agents Can Get Free Real Estate Leads
Updated September 26, 2023 As a new agent, you can get free real estate leads from more places and in more ways than you may have thought possible. When looking for free ways to generate real estate leads, the thing to keep in mind is to take advantage of the resources you already have in… Read more »
6 Free Lead Magnets That Generate Warm Insurance Leads
One of the best ways to generate insurance leads is to offer high-quality lead magnets that attract people actively interested in better understanding and meeting their insurance needs Most insurance professionals will tell you that buying insurance leads is a viable approach to building your business for three simple reasons: it’s a way of diversifying… Read more »
Top 20 Seasonal Home Blogs to Share with Clients
When you’re a real estate agent looking to stay top of mind with your clients and sphere, social media is one of the most powerful tools at your disposal. By regularly sharing relevant and useful content, you can increase appreciation for your business among clients, while gently nudging prospects in the direction of wanting to… Read more »
Top 4 Reasons Why FSBOs Need a Real Estate Agent
In the digital age, there are many sellers who are convinced they can be successful without the help of a qualified agent. But, as the lengthy lists of unsold FSBOs and expired listings will attest, many of those sellers don’t quite know what they’re getting into. If you’re an agent talking to a seller who’s… Read more »
Hosting a Massively Successful Open House as a New Agent
One of the best ways to build your business exponentially is by hosting open houses. Why? Because an open house is more than just a great marketing opportunity for your client to showcase their home to several potential buyers in a short time—it also allows you to build rapport with buyers not represented by another… Read more »
3 Ways Sharing Your Values with Clients Can Improve Your Business
Around the holidays, many companies and business people join together to help others in need. Supporting these causes isn’t just good for those in need; it’s good for your business, too. Whether you decide to volunteer, support nonprofit organizations, or make charitable donations, here are three ways to leverage your good deeds for your business…. Read more »
