It’s the Marketing Your Clients Have Been Waiting for! Let’s just be direct about direct mail marketing . . . it’s called junk mail for a reason. Of course, the businesses and marketers who send direct mail don’t call it junk (at least not in public). But we all know that much of the typical… Read more »
A New Personally Branded Magazine for the Home
Ep 85: Get 30 Transactions a Year by Door Knocking (with James Festini)
James Festini is a California-based real estate agent who has been in the game since 1993—relocating several times and consistently rising to top producer status in each market. Today on Stay Paid, James joins hosts Luke and Josh from his mobile real estate office to discuss the effectiveness of door knocking and cold calling…. Read more »
Donna O’Sullivan – 35-Year Insurance Veteran on Why Trust Leads to Sales
Donna O’Sullivan knows a thing or two about insurance … and life. The consummate go-getter with an eye toward ever bigger and better things, Donna believes in running her business on the principles of honesty, trust, and loyalty—and it works. Starting from scratch and with a determined work ethic, Donna has two offices, an… Read more »
6 Video Marketing Mistakes Every Agent Must Avoid
Guest blogger Andre Oentoro shares his advice for creating eye-catching and engaging videos by reminding agents of the mistakes they don’t want to make. Real estate is a competitive business. It’s not easy to start a real estate business alone or even when you have the support of a broker. The competition may be tough,… Read more »
Zillow: How Worried Do Agents Need to Be?
Updated October 2021 If you haven’t asked, then you’ve got your head in the sand. Contrary to what industry news and conference keynotes might lead you to believe, not every agent hates Zillow. Granted, I had little success when searching for any positive agent reviews of the behemoth. Even so, I have to assume that… Read more »
Entrepreneurs: How Are You Measuring Your Progress?
If you think back to your school days, you likely remember the many ways in which teachers measured your progress—tests, report cards, mid-semester reviews, etc. There are often similar procedures in the business world, such as KPIs that must be hit, monthly check-ins, and annual performance reviews. However, if you’re in business for yourself, it… Read more »
Optimizing Your Presence on Real Estate Portals
If you’ve ever tried to build a website or blog for your business, you know that competing with the major real estate portals for first-page ranking in online search engines is a daunting task. With so much content and millions of pageviews, portals like Realtor.com and Zillow enjoy a formidable online presence. The good news… Read more »
Ep. 13: Why Your Business Should Have a Facebook and Google Page
Surprisingly so, social media is more than just a platform to stalk your so-called friends’ whereabouts. In fact, using certain platforms—like Facebook and Google—for marketing purposes can come in quite handy, regardless of your industry. But, nowadays it’s not so much of a question of if you should be on social media, it’s more so… Read more »
How to Review a Business on Facebook
Have you had an amazing experience with a business that you just have to share? Today on Put a Pin in It, Andrea Tremper shows you how to leave a glowing recommendation for a business on Facebook. Video Transcription Did you know that 88 percent of customers trust an online review as much as they… Read more »
The Best Practices for Content Marketing
It’s crucial to understand the best practices of content marketing so you can succeed at the business you’re putting out to the world. There could be an endless list of practices, but these are the key ones to keep in mind when you’re strategizing your way into the new year. Produce quality over quantity Sure,… Read more »
Take These 3 Steps to Create a Must-Follow Facebook Page
Before you start running ads for your products or services, you need to make sure your Facebook page is worth following. In other words, when people click on a link to your business page, they shouldn’t be subjected to a series of sales-oriented posts. Instead, they should find a carefully curated mix of content that… Read more »
ADA Compliance for Real Estate Websites
Are design flaws on your website blocking entire segments of qualified buyers from easily accessing listings? Guest blogger David Gevorkian reviews the benefits of ensuring your website conforms to ADA specifications and offers suggestions for how to bring yours into compliance. As a real estate professional, you work tirelessly to market properties and connect buyers… Read more »
