From knowing the types of farming to choosing one for you to ideas for marketing to it, we’ve got some great tips on how you can dominate your home turf. Video Transcription One of the most important jobs as a real estate agent is to generate leads. Farming is literally the act of taking a… Read more »
How an Agent Can Dominate an Area with Geofarming
Timeless Lessons from the World’s Biggest Brands
Building a strong brand is crucial to your success. When you think of brands like Apple and LEGO®, among others, instantly an image pops in your head of a strong, developed brand—which includes everything from the logo to the products. It doesn’t hurt to adopt some of these world-renowned brand strategies and apply them to… Read more »
The Entrepreneurial Spirit: 3 Steps to Fearless Marketing
Without a fearless attitude, you’ll often second-guess yourself and your decisions, holding yourself back from greatness. A few weeks ago, I attended the Marketing Nation Summit with our Vice President of Marketing, Josh Stike. The conference was a whirlwind of information, and I quickly realized that the ideas had to be shared! That being said,… Read more »
Understanding Your Audience: How to Create a Buyer Persona
Updated May 2026 When it comes to marketing, the adage “the more you know, the more you grow” holds an immense amount of merit. This is especially true when it comes to your ideal customers. After all, if you don’t understand who exactly you’re selling to, you’ll never know how to promote your business properly…. Read more »
Marketing for Dentists: 3 Must-Have Tools to Grow Your Practice
As a healthcare professional, you’ve kept up with advances in dental care, but as an entrepreneur and business owner, have you kept up with trends in marketing? Marketing strategies and their tools and tactics are constantly evolving, affecting all areas of commerce, business, and service—including dentistry. As a healthcare professional, you’ve undoubtedly kept up with… Read more »
How to Host a Webinar Like a True Pro
Get tried and true advice from a top marketing company on how to host a webinar. Throughout this past year, one of our initiatives has been to increase the number of training and tangible resources available to our valued clients. From success guides to e-books to webinars—we’ve created a comprehensive Resource Library of content. While… Read more »
Everything Agents Need to Know About eXp Realty
Real estate has proven to be fertile ground for disruption. Companies like Redfin and Zillow grew from startups to industry behemoths and changed the way agents do business. iBuyers are multiplying quickly as sellers are willing to take lower offers in exchange for the not-too-shabby conveniences of selling “as is,” cash offers, and quick closings…. Read more »
The 3 Best Marketing Strategies for Attaining Your Small Business Goals
Updated April 2026 Are you looking to refresh your marketing plan so you can boost your brand presence and attract more customers? Here are the three best marketing strategies for your small business. Marketing is an essential (if not the most essential) aspect of any successful business. But as the world continues to rely more… Read more »
Can Technology Ever Replace the Real Estate Agent?
It seems like every day, new technology is weaving its way into all facets of industry. If you follow technology blogs or industry news, then the idea of technology eventually replacing face-to-face interactions altogether probably doesn’t sound that far-fetched to you. But, can the same be said for the real estate industry, which is still… Read more »
The New and Improved ALM.com
We’ve said it before and we’ll say it again: every great business needs a solid web presence to back it up. It doesn’t matter if you are a toy manufacturer from Kentucky or a sales and marketing company from California—a great website can help you stand apart from the competition and instill trust in your… Read more »
5 Tips for Building a Personal Brand
Updated July 2023 Actively shaping and reinforcing perceptions of who you are so that you encourage people to know, like, and trust you is the work of building your personal brand. Think of any established brand—Starbucks, for example—and immediately a distinct image comes to mind. Whether it’s the recognizable white cup with the familiar green… Read more »
How to Scale Your Business Without Losing the Personal Touch
Growth creates a new kind of problem. At first, business owners focus on finding clients. Then suddenly, the challenge becomes managing them all without sacrificing the relationships that fueled the growth in the first place. That is exactly where Amanda found herself in this Stay Paid live Q&A episode. Calling in from Dublin, Ireland, the… Read more »
