A while back, we wrote about the importance of defining your what, how, and why? They’re important concepts to guide all your marketing efforts. (If you haven’t done that yet, go back and read the article for some practical tips.) A firm understanding of your what, how, and why will help you turn possibilities into leads,… Read more »
How to Develop a Compelling Value Proposition
The Top 5 Traits of Your Best Referral Source
Updated March 2026 So many contacts, so little time. That’s the dilemma many professionals face when seeking referrals. Even if you feel too busy to stay in touch with your circle, you might make the mistake of letting these contacts drift away. When that happens, valuable contacts can turn back into strangers. Thankfully, you can… Read more »
How to Improve Engagement with Timely Content
Updated February 2024 The statistics are astounding . . . 500 million tweets are sent per day. (Social Sheppard) 1.3 billion images are shared on Instagram every day (Photutorial) 150 thousand new videos are uploaded on YouTube per minute. (Wyzowl) 4.75 billion pieces of content are shared on Facebook each day. (Wishpond) With so many… Read more »
American Lifestyle Magazine Is Getting an Updated Look!
We’re excited to announce that in Issue 70 of American Lifestyle magazine—with deadlines beginning this spring—we’ll be updating our look! Don’t worry! We’re not talking a major redesign—just a simplified and more modern look that is easily translatable to the digital environment. Everything that you know and love about American Lifestyle will remain the same,… Read more »
How to Make and Stick with Your New Year’s Resolutions
It’s that time of year again. When the calendar flips to January, hopeful individuals and small businesses resolve to change their ways—to be more successful, happier, or just better in general. Yes, it’s time for our annual New Year’s resolutions. But why do we make them? And do they really work? According to a recent… Read more »
5 Reasons to Integrate Your Content Marketing and Social Media Strategies
Updated August 2023 It’s a fact—content marketing is far more than just a buzzword or fad. It’s one of the most important and critical elements in the strategic marketing plan of every top business. Whether you’re a large real estate brokerage or a single agent, it’s one of the most powerful tools available for connecting… Read more »
3 Tips to Optimize Your Direct Mail Marketing
Whether you’re sending a postcard, newsletter, or magazine, direct mail certainly has its advantages. However, what many inexperienced marketers don’t fully realize is that there’s more, a lot more, to direct mail marketing than dropping something off at the post office. To optimize your direct mail marketing and garner the most results, there are a… Read more »
Managing Millennials: Be the Type of Boss They Want
Millennials make up one-third of the workforce. Use these five tips to bring out their full potential and be the type of boss they want and need. Lazy, entitled, and ignorant: these are just a few words that are used to described millennials. But like it or not, this generation now makes up one-third of… Read more »
How Facebook Pixel Can Transform Your Business
Considering all the time and resources you spend marketing on Facebook, you want to know that you’re getting the best possible return on your investment. Facebook Pixel is a sophisticated piece of code that gives you a bird’s-eye view of your digital marketing efforts across Facebook and your website. And it’s revolutionizing the way people… Read more »
Why Financial Planning Apps Are No Replacement for a Professional
What financial advisors should be saying about financial apps The level of trust we have for apps in the modern world is virtually unprecedented. We even trust apps with our money. Which is why it probably doesn’t come as a surprise that people, especially young people entering the workforce, are turning to their phones for… Read more »
How to Survive the Attack of the Robo-Advisors
Automation has been a popular topic as of late, with the concern that many jobs currently occupied by actual humans will become obsolete as technology advances. Those who work in the financial services industry certainly aren’t immune to the threat of automation. In fact, there are already a number of popular apps and websites meant… Read more »
How to Review a Business on Facebook
Have you had an amazing experience with a business that you just have to share? Today on Put a Pin in It, Andrea Tremper shows you how to leave a glowing recommendation for a business on Facebook. Video Transcription Did you know that 88 percent of customers trust an online review as much as they… Read more »
