We’ve said it before and we’ll say it again: every great business needs a solid web presence to back it up. It doesn’t matter if you are a toy manufacturer from Kentucky or a sales and marketing company from California—a great website can help you stand apart from the competition and instill trust in your… Read more »
The New and Improved ALM.com
5 Tips for Building a Personal Brand
Updated July 2023 Actively shaping and reinforcing perceptions of who you are so that you encourage people to know, like, and trust you is the work of building your personal brand. Think of any established brand—Starbucks, for example—and immediately a distinct image comes to mind. Whether it’s the recognizable white cup with the familiar green… Read more »
Why top producers stay on teams—and what most agents get wrong about growth
One of the most common assumptions in real estate is that successful agents eventually leave their teams. The logic seems straightforward: Once an agent builds enough business, why continue sharing commissions when they could keep more of every transaction? Yet that assumption overlooks a critical question: What actually creates long-term success? In this episode of… Read more »
