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Ep. 304: Solid Advice for Creating Your 2022 Marketing Plan

 How to Create a Marketing Budget: Start at the Finish Line Who should listen: Real estate agents who want guidance for creating a precise marketing budget that will help them meet their goals. Key idea: To make money, you need to be willing to spend money. Action item: Put your goal on paper, and… Read more »



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Ep. 307: Google Business Pages for Real Estate Agents in 2022

 Google Business Page Setup What You Need to Know Who should listen: Everyone who wants to optimize the potential of their Google Business Page to rank high and attract prospects. Key idea: Google is clearly targeting local businesses, so now is the time for local business owners to maximize their investment and use all… Read more »



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Ep. 326: 7 Rules for Managing a Remote Team (Updated for 2022)

 Help for Managing Remote Workers and Teams Who should listen: This episode is for team leaders, supervisors, and managers looking for tips and lessons learned about managing remote workers and teams. Key idea: Don’t be hesitant to try new things. Only be intentional, get feedback, and adjust when necessary. Action item: Today, do something… Read more »


A wall of bookshelves filled with books sitting at all angles with a large double door in the center of the wall

Top 10 Books Financial Advisors Should Read in 2021

There are several probable reasons why you’ve clicked on this article: You’re a financial advisor who knows that the difference between professionals and amateurs is that professionals work to stay on top of their game—and that includes reading the words of other successful professionals. You want some guidance to help you wade through the huge… Read more »



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How to Market Medicare Insurance

The Best Marketing Ideas for Medicare Insurance Agents in 2023 Discover an efficient and effective marketing strategy that will gain you not only more repeat business but also increase your client referrals. As a Medicare insurance agent, you’ve got a large number of balls to keep in the air, including annual education and license requirements,… Read more »


Zillow: How Worried Do Agents Need to Be?

Updated October 2021 If you haven’t asked, then you’ve got your head in the sand. Contrary to what industry news and conference keynotes might lead you to believe, not every agent hates Zillow. Granted, I had little success when searching for any positive agent reviews of the behemoth. Even so, I have to assume that… Read more »



An Amazing Strategy to Build Your Email List | It’s a MUST DO

How to Avoid Every Marketer’s Worst Nightmare To best attract and readily convert Instagram followers into email subscribers, use Manychat to offer lead magnets and evergreen “freebies” and seamlessly collect contact information. Lindsey Jo is a wildly successful DC-area real estate agent, Broke Agent Media (BAM) contributor, social media savant, and a strong advocate… Read more »