Cold Call Like a Boss (REALTORS® ONLY!!!)

Cold calling is an art form, and for REALTORS®, picking up the phone can turn you into a millionaire. But you have to know who to call, and how to call them. Luke Acree explains the 3 calling campaigns every agent needs to execute to make more money. Video Transcription All right guys, so we’re… Read more »


A laptop, tuned to a recipe video from American Lifestyle magazine

Top 10 Recipe Videos to Share with Your Clients

It can be tough work keeping your social media followers engaged. Whichever platforms you’re using to promote your business, the odds are high that your clients and prospects are already wading through dozens of posts from their friends, family, and other businesses. With so much happening at once, it can be difficult for you to… Read more »


Ep. 154: Keith Gregg – How This CEO Built His Business on Partnerships

 Generosity + Empathy + Gratitude = Entrepreneurial Success This equation might strike you as a solution to humanity’s shortcomings, but entrepreneurial success? No so much. Unless you’re Keith Gregg. Key Points The biggest lead-generating opportunity for financial advisors is to provide compassion and empathy to those who aren’t getting it from their current advisor…. Read more »


Real estate agent in front of home speaking to a family of mom, dad, young boy, and young girl

How to Get Real Estate Leads in 2020

An exodus from cities wracked by COVID-19 and a growing trend toward new work from home policies are creating big opportunities for real estate agents. My mother always says that if you look long and hard enough, you’ll find something good in every situation. But the COVID-19 pandemic has challenged her fortitude, as well as… Read more »


Ep. 199: 1M followers in 30 days with Brendan Kane

 How to Write a Hook That Stands Out in a 3-Second World Back in 2015, Microsoft conducted a study about the shrinking attention span of humans. They surveyed 2,000 people and conducted brain scans of 112 others using electroencephalograms (EEGs). Their conclusion was that from the beginning of the mobile revolution in 2000, our… Read more »


Stay Paid podcast: Get 30 Transactions a Year by Door Knocking

Ep 85: Get 30 Transactions a Year by Door Knocking (with James Festini)

  James Festini is a California-based real estate agent who has been in the game since 1993—relocating several times and consistently rising to top producer status in each market. Today on Stay Paid, James joins hosts Luke and Josh from his mobile real estate office to discuss the effectiveness of door knocking and cold calling…. Read more »


""

6 Video Marketing Mistakes Every Agent Must Avoid

Guest blogger Andre Oentoro shares his advice for creating eye-catching and engaging videos by reminding agents of the mistakes they don’t want to make. Real estate is a competitive business. It’s not easy to start a real estate business alone or even when you have the support of a broker. The competition may be tough,… Read more »


""

Ep. 383: Expert Tips to Enhance Your Public Speaking (with Matt Abrahams)

 Becoming a Better Speaker Who should listen: Seasoned pros and nervous beginners will both benefit from professional public speaking and presentation tips, which help boost confidence and engage audiences from introduction through conclusion. Key idea: You are in service to your audience, so don’t focus on what you want to say as much as… Read more »


""

Ep. 378: Farming 101—Choosing. Marketing. Campaigning.

 Increase Brand Recognition with Geo Farming Everything you need to know to create a profitable marketing campaign and increase your brand recognition Who should listen: Anyone who wants to improve their brand recognition by getting in front of an audience in a specific area. Key idea: Geo farming is a long-term game in which… Read more »


""

Ep. 371: How to Create a Magnetic Authentic Brand

 What Attracts Also Repels Who should listen: Solopreneurs who need to develop their own leads and want to solve problems they love to solve for the type of clients they love to help. Key idea: Business isn’t B2C or B2B. Rather, business is H2H—human to human. People do business with people; social media is… Read more »


""

How to Integrate Real Estate CMAs into Your Marketing

A CMA is a powerful tool that is used by many real estate agents to ensure an equitable sale. But even more than that, agents can integrate real estate CMAs into their marketing strategies to supercharge campaigns, get more leads, and win more business. This article offers four suggestions agents can use to leverage the… Read more »


""

Ep. 361: How to Let the Best Leads Find You (with Chris Smith)

 Privacy in the Digital Age What’s a Marketer to Do When You Can’t Track Users? Who should listen: Small business entrepreneurs who struggle to attract leads now that consumer privacy laws and regulations are peeling back once reliable tactics and tools. Key idea: If small business owners are to have a fighting chance in… Read more »