Authority Marketing Positioning Yourself As the Expert (Even If You’re Not) Key idea: Being seen by your target audience as an authority isn’t so much about genuine expertise as it is about positioning yourself as an expert. Mike Saunders is a speaker, bestselling author of four books, and successful business coach who holds an… Read more »
Ep. 432: How to Be an Authority Even If You’re New to the Game
Ep. 399: How to Be Privy to Your Competitors’ Marketing Secrets
Competitive Marketing Intelligence What It Is and How to Get It Key idea: Competitive intelligence, and its subdivision, competitive marketing intelligence, isn’t reserved for companies with deep pockets. Small businesses can use the methods described in this podcast episode to gain valuable insight into what their competitors are doing to attract prospects and then… Read more »
Ep. 347: How Dan Lesniak Made $22M in Year 1
A Target Market Strategy for New Agents Plus a Broker’s Cure for “Revolving Door Syndrome” Who should listen: New agents struggling with how to do it all with limited resources, as well as experienced agents who need a way to keep their top talent. Key idea: Developing a value proposition boils down to saving… Read more »
Ep. 315: The New Threat to Email Marketing Automation (with Andy Mowat)
Will Email Become a Paid Marketing Channel? Who should listen: The implications of what our guest reveals are so incredible that everyone who interacts with email should listen. Key idea: The goal is to give email recipients a defense against the bad behavior of marketers. Action item: Before sending your next email, ask yourself… Read more »
Ep. 299: How a Little Science Can Wildly Increase Prospect Engagement (with Bill Cates)
Want to Increase Your Referrals and Client Acquisitions? Ask a Neuroscientist. Who should listen: Financial advisors, insurance brokers, real estate agents, and other solopreneurs who want to connect more strongly with their audience, increase the effectiveness of their marketing, and earn more referrals. Key idea: Adopt the perspective of your audience so that you… Read more »
Ep. 265: How to Lead, Hire, and Build Wealth (with Dana Gentry & Linda McKissack)
3 Top Tips for How to Become a Better Leader Who should listen: Anyone who wants some truly fantastic advice about leadership and agents who want more successful businesses. Key ideas: There are so many!! Action items: 1. Discover the vision your direct reports have for themselves. 2. Develop a 3- to 5-year vision… Read more »
Ep. 273: How Rick Demko built a book of 10,000 clients
3 Simple Tips for Explaining Complex Ideas Simply “Unless you can explain something simply enough, you simply don’t understand it well enough.” ~Albert Einstein Who should listen: Anyone who needs to explain complicated ideas to those who are unfamiliar with the topic. Key idea: How well someone understands you is more a function of… Read more »
Ep. 213: How to Scale Your Business with Joey Gilkey
How to Build Sales Operations for Small Businesses You’re a small business owner, but you have dreams of scaling your business into a serious money maker, one where the gross profit line includes eight zeros. Of course, this means increasing your sales revenue, which naturally leads you to consider finding, hiring, and training more… Read more »
How to Share ALM Content on Social Media
In order to stay top of mind with your social media followers, you need to consistently offer them something useful. Luckily, you’ve got plenty of great, engaging content available from American Lifestyle or Start Healthy magazine! In the first episode of our new weekly video series, Put a Pin in It, ReminderMedia Brand… Read more »
Ep. 201: A conversation with 30-under-30 Top Realtor, Cyrus Mohseni
What Does It Take to Succeed? To succeed in business, it helps to succeed in life. Helping you succeed as an entrepreneur is what Stay Paid is all about. Week after week, Luke and Josh interview highly successful entrepreneurs and ask them questions about how they built their businesses and what advice they would… Read more »
Finding Prospects Anywhere & Everywhere
If you’re in sales, then you need to be networking anywhere and everywhere, but there are definitely hotspots out there to focus your effort. Anytime you roll through one of these six places, make sure to wear your game face and make moves. Video Transcription Guys today we’re talking about networking and probably from day… Read more »
Ep. 7: How to Build the Perfect Landing Page (Part 2)
On the last episode of Stay Paid, we gave listeners a general overview of landing pages, and by the end of the episode we realized there was still much more to discuss. We’re going to talk about the main type of landing pages, how to create pages that convert visitors, and different tools and services… Read more »
