Issue 71 of American Lifestyle magazine hits homes just as families are winding down their summer breaks and preparing to send kids back to school. The mentality associated with transitioning from summer to fall always comes with the sense of getting back to the grind, a slower pace, and a more steadier schedule. You’ll feel… Read more »
Don’t Head Back to School without Issue 71 of American Lifestyle Magazine
5 Traits to Look for in a Great Referral Source
So many contacts, so little time. That’s the dilemma many professionals face when seeking referrals. To make the best use of your time, you need to prioritize your contact strategy. But after you reach out to your top clients, whom should you target? What qualities should you look for when selecting good sources for referrals?… Read more »
10 Conversational Habits of Trustworthy Professionals
Every time someone gives a referral, his or her own reputation is on the line. So why would anyone risk referring a professional they don’t completely trust? They wouldn’t. They likely wouldn’t do business themselves with someone they didn’t trust, either. No one wants to risk the embarrassment and financial loss of being taken for… Read more »
How to Ask for Client Reviews (and Actually Get Them)
If you read this blog regularly, you know we believe in the power of referrals. Leveraging your relationships with happy clients is a smart way to generate new business. But what if your clients don’t know anyone who has a need for your services in the near future? There’s another way those clients can immediately… Read more »
How to Build an Effective Contact Database in Under 5 Minutes
Updated April 21, 2021 So, you’re the type of person who’s always busy. You’re out there meeting new clients, and successfully representing the ones you have. You’re attending networking seminars at every opportunity, sending out branded marketing material, and calling past clients (when you have time). And yet, you still find that you’re not getting as much repeat… Read more »
The Art of the Follow-Up Call
These four guidelines for follow-up calls will help you engage in a more natural conversation that will put both you and your clients at ease Many agents struggle when making follow-up calls because they focus on how they’re going to ask for more business rather than the person on the other end of the line…. Read more »
Tips for Customizing Your Front Inside Cover Letter
We all know that building personal connections with clients leads to repeat business and referrals. That’s why the personalization of your ReminderMedia magazines is so powerful. With each issue, we write a default letter that is printed on the Front Inside Cover that is tailored to the issue’s content. But when your recipients read a… Read more »
Heat Up Your Summer with Issue 70
American Lifestyle magazine Issue 70 hits homes right in the heart of summer—the prime time for social gatherings, home improvement projects, and making real estate moves. As our annual Summer to Sell real estate promotion, Issue 70 includes seven timely articles, great recipes, and of course, a slew of industry specific ads to customize and… Read more »
How to Grow Your Business by Spending Less on Client Acquisition
Are you investing enough in client retention? You may think you are, but if you’re like most of your peers, the real answer is no. Client acquisition gets the lion’s share of nearly every marketing budget. After all, new clients bring in new revenue. But research shows that client retention actually delivers better return on… Read more »
4 Relationship Marketing Strategies That Are Backed by Science
Ask 10 people for effective marketing strategies, and you’re likely to get 10 different answers. Knowing which to trust can be a real challenge. Fortunately, it’s not always a matter of opinion. According to Marketing Metrics, the probability of selling to an existing customer is 60-70% compared to just 5-20% to a new prospect. Bain… Read more »
5 Proven Ways Agents Can Earn Trust and Build Rapport with Clients
Building trust with your clients, whether in real estate or any sales profession, gives you a competitive advantage because it helps form long-term relationships that drive repeat business, referrals, and word-of-mouth marketing that attracts new clients. In fact, a study by the Keller Center for Research at Baylor University found that trust has been shown… Read more »
