Updated November 2023 Now that the year is almost over, it’s a good time to take a look back and reflect on 2023. In particular, take the time to think about the marketing goals you set, assess your progress, and find areas of improvement before you start your 2024 plan. Revisiting this article is a… Read more »
Reassess Your 2023 Marketing Strategy for 2024 Success
A Full-Circle Approach to Staying in Touch with Your Clients
Other coaches or consultants who help you with your marketing campaigns are going to hate what we’re about to share with you. Focusing on campaigns produces mediocre results. For instance, if you’re planning to reach out to clients just before the busiest real estate season of the year, they may not give you a second… Read more »
3 Ways Sharing Your Values with Clients Can Improve Your Business
Around the holidays, many companies and business people join together to help others in need. Supporting these causes isn’t just good for those in need; it’s good for your business, too. Whether you decide to volunteer, support nonprofit organizations, or make charitable donations, here are three ways to leverage your good deeds for your business…. Read more »
4 Reasons Why Your Clients Aren’t Providing Referrals
It wasn’t supposed to be like this. You’ve built a base of satisfied clients. You provided great service. And you’re waiting for the referrals to come rolling in . . . and waiting . . . and waiting. What went wrong? Likely, one or more of these four situations is to blame: 1. They aren’t… Read more »
How to Have Work/Life Balance Without Losing Clients
Friends of a colleague went to look at a house just before the July 4 holiday. They really liked it but needed a few days to think about it. After talking it over between themselves and with their friends, they realized they were in love with the house and wanted to make an offer. The… Read more »
Win More Business with These LinkedIn Best Practices
LinkedIn can be a powerful tool for your sales strategy. How? There are several ways. The first, and most obvious, is by expanding your professional network. Every connection you build has the potential to lead to referrals. And don’t forget, your connections have connections, too. I’ll share how you can leverage these second- and third-level… Read more »
Mind the (Service) Gap for More Referrals
There’s a gap in client service perceptions, and it could be costing you referrals. According to a Bain & Company report, 80% of companies believe they deliver superior customer service—but only 8% of their customers agree. That’s a huge difference, and when you rely on referrals to drive business, the impact of client service perceptions… Read more »
How to Avoid Being Salesy When Asking for Referrals
How many times have you heard or read this advice? “If you want more referrals, ask for them.” It’s good advice when you consider that providing referrals is not usually on your clients’ minds. But that advice is also incomplete; simply asking doesn’t always give you the results you need. For one thing, you need… Read more »
The Truth About Turnkey Marketing Solutions
How hands-off are most “turnkey” solutions? Here’s what they don’t tell you. If you’re like me, you see a lot of offers promoting marketing solutions. And I’m just an employee. If you’re running your business, I’ll bet you see even more. Many of them sound great, and some actually are. But they are often more… Read more »
3 Steps to a Profitable Social Network
Last year, the sales manager at a car dealership told me about an embarrassing episode involving one of his salespeople. Apparently, this guy’s grandmother came to the dealership and bought a car, not from her grandson, but from another salesperson! She didn’t dislike her grandson (at least as far as I know). So why didn’t… Read more »
How Will Changes to Google+ Affect Your Social Media Strategy?
When Google launched its social network, it was supposed to be a Facebook killer. Things haven’t quite worked out as they had planned. And now Google has announced that they will be rolling out big changes to Google+. Of those changes, the biggest may be that you will no longer need a Google+ account to… Read more »
Should You Incentivize Referrals?
Every now and then I’ll get an unsolicited email from a headhunter about some position or another. Many are for jobs that have nothing to do with writing or marketing, and often they are for positions located several states away from where I live. But they aren’t completely irrelevant. Most of these emails conclude by… Read more »
