When you’re looking to get as much repeat business and as many referrals as possible, you need to lead with truly exceptional customer service. When I think of the times in my life I’ve experience unbelievable customer service, I remember the businesses that have gone above and beyond—giving me things I didn’t even know I… Read more »
Providing an Unforgettable Customer Experience
Clean Your List and Improve Email Open Rates
Updated November 12, 2021 Anyone who tells you email marketing is dead isn’t a professional marketer (or they won’t be for long). According to Litmus.com, the ROI for email is 36:1. Think about that for a moment. For every $1 spent, the average return is $36. Personally, we’d take that every day, all day long…. Read more »
Writing the Perfect Real Estate Bio
People do business with people they know, like, and trust. But as a new agent, you may wonder how you can position yourself as someone people want to work with. What better way to convey your authentic self than by constructing a well-rounded bio? Whether you include your personal details, professional background, or a little… Read more »
Ep 101: How to Be a Top Producer and Still Take a Vacation (with Tony Ray Baker)
Tony Ray Baker is a top-producing agent from Tucson, Arizona, with 25 years of experience. He’s maintained a successful real estate practice while never forcing himself to work weekends or foregoing a vacation. Today on Stay Paid, Tony discusses how he built a business that thrives on referrals and repeat transactions. Key Points: Find… Read more »
Top 20 Seasonal Home Blogs to Share with Clients
When you’re a real estate agent looking to stay top of mind with your clients and sphere, social media is one of the most powerful tools at your disposal. By regularly sharing relevant and useful content, you can increase appreciation for your business among clients, while gently nudging prospects in the direction of wanting to… Read more »
Ep. 178: Entrepreneurs: Focus on the Vision and You’ll Win the Client
Being an Entrepreneur is About Selling Your Vision Being an entrepreneur, almost by definition, means having a high tolerance for risk. Entrepreneurs forgo traditional careers in which people work for someone else and the relative security that comes with a predictable paycheck. Entrepreneurs also seem to have a unique type of courage. Despite what… Read more »
Zillow: How Worried Do Agents Need to Be?
Updated October 2021 If you haven’t asked, then you’ve got your head in the sand. Contrary to what industry news and conference keynotes might lead you to believe, not every agent hates Zillow. Granted, I had little success when searching for any positive agent reviews of the behemoth. Even so, I have to assume that… Read more »
A 3-Part Marketing Strategy for Agents to Keep in Touch with Clients
Staying top-of-mind is essential to an agent’s success, but it doesn’t have to be complicated, time-consuming, or expensive. Real estate professionals who take their careers seriously know that they need to keep in touch with their past clients. Actually, I’m going to drop the past from this blog. Serious agents know that once a client,… Read more »
7 Must-Have Real Estate Postcards for Agents
Updated September 27, 2023 It’s likely you already know that real estate direct mail postcards (and direct mail in general) are an effective way to generate brand recognition and leads. Real estate postcards also have some unique benefits that make them an excellent choice if you are just starting to experiment with direct mail marketing:… Read more »
7 FREE Lead Magnets for Agents
Updated January 2023 The Best Converting, Done-for-You Real Estate Lead Magnets When you’re a real estate agent looking to build up your client list, word of mouth isn’t enough. And while advertising on the web and social media can prove fruitful, isolated clicks and likes by themselves can’t get you to the next level. Ultimately,… Read more »
The Key to Your Business is Your Target Audience
Every time you go on social media or surf the web, you probably notice that the majority of the ads you see seem oddly specific to things you just searched for. This is not a coincidence. In today’s market, our choices are immense. It’s difficult for businesses to stand out, and that’s why these targeted… Read more »
Ep 68: Interview with Jackie Fischer: Make Your Clients Your Biggest Advocates
Jackie Fischer is a real estate agent with 18 years of experience and over 1,500 families served. What’s even more impressive: nearly all of those customers came from repeat business and referrals. Today on Stay Paid, Jackie joins Luke and Josh to discuss how she grew her client base almost entirely through word-of-mouth referrals,… Read more »
