When you’re a real estate agent looking to build up your client list, sometimes word of mouth just isn’t enough.
While advertising on the web and social media can prove fruitful, isolated clicks and likes won’t be enough to get you to the next level. Ultimately, you’ll need to get contact information from those leads, so that you can put them on your list and begin nurturing relationships. One of the best ways to do that is by offering a top-of-funnel lead magnet—an attractive resource that will make people more than willing to provide you with their email address.
To help you build your list, we’ve put together these five printable PDFs, which you can use to entice prospects and offer value to your current customers.
Home Seller’s Checklist
For many homeowners, the mere thought of selling can be overwhelming. From making improvements to listing and showing the property, there’s so much to be done. By offering up this illustrated overview, you’re taking one thing off the seller’s plate right away—which will definitely leave you in their good graces.
Change of Address Checklist
As anyone who’s moved can attest, one of the most unpredictable parts of the process can be when (and where) the mail arrives. Help your would-be clients avoid postal mishaps with this helpful checklist.
Moving Time-Frame Worksheet
Let’s face it: the term “moving day” is a bit misleading. Moving is a time-consuming process that, ideally, should begin weeks before someone is handed the keys to their new place. Give your clients a bird’s eye view of what needs to be done, from 7 weeks out until 24 hours before.
Affordability Chart for Buying a Home
When you’re working with first-time buyers, the size of their monthly mortgage payment is always going to be a concern. Luckily, you can give them this chart, which will give them an idea of what they should expect to pay.
Seasonal Home Maintenance Schedule
Of course, the costs of owning a home don’t begin and end with a mortgage payment. You should also prepare buyers for some of the seasonal maintenance they’ll need to perform. Though no one loves paying these additional expenses, prospective buyers will appreciate your honesty, and learn to trust you as a valuable resource.
Once you’ve decided which lead magnet(s) you want to use, you’ll want to make sure your site is optimized for search engines, and that you’re sharing your content on social media. Beyond that, you’ll need to be proactive about following up with your new leads—nurturing those new connections into closed deals and, ultimately, profitable relationships.
If you’re looking to take your relationship marketing to the next level, consider sending a customized magazine from ReminderMedia. And, for more great resources and printables that you can share with your clients, click here.