Real Estate Lead Management Is a lack of a good lead management process costing you money? In 2019, $10 billion was spent on real estate marketing. That’s a lot of money, but it’s a believable amount. What’s harder to believe is 50% of all that money was wasted because half the leads generated never… Read more »
Ep. 175: Ravi Abuvala – Leads aren’t your problem … it’s your system
Ep. 234: Creating Financial Certainty with Dan Nicholson
Business is a Gamble, so Rig the Game This week’s interview with Dan Nicholson is deep. But don’t shy away. A deep conversation isn’t always a complicated or boring one. Granted, if you’re stuck in a college philosophy course where you have no inkling about what’s going on, and Anaxagoras sounds like something that… Read more »
Ep. 237: Moving from solo agent to business owner, with Dave Panozzo
The Future of Real Estate Agents Will the Independent Real Estate Agent Survive? Who should listen: This episode is for solo agents looking to ensure they remain relevant in this brutal market. Key point: You’ll discover ideas to separate yourself from the crowd, but also what it means to have a “business mindset.” Action… Read more »
Ep. 241: Turning Webinars into MASSIVE Concrete Business (with Brad Swineheart)
How Not to Suck at Webinars Who should listen: This episode is for sales and service professionals who want to know how to host a stellar, live webinar that will absolutely produce leads. Key point: Webinars are excellent sources of new leads, but you need to know how to translate face-to-face speaking skills to… Read more »
Ep. 243: How to Master Relationship Marketing (with Glennda Baker)
How Does Relationship Marketing Work? If you’re going to understand relationship marketing, you need to start by knowing that it’s not a short-term strategy. Who should listen: Anyone who wants to understand how they can effectively implement relationship marketing in their business. Key Point: If you don’t form lasting relationships with your clients, you’re… Read more »
Ep. 262: 6 Tips for Getting and Staying Motivated
How to Get Motivated When You’re Just Not Feeling It We’ve got 6 tips to get you movin’ and groovin’ Who should listen: If you’re looking for proven ways that will inspire you to keep going, be your best self, and crush your goals, then this episode is for you. Key idea: With the… Read more »
Ep. 269: Boost Business Using Women’s Innate Strengths (with Dr. Marisa Porges)
What Girls Need is What Business Needs Too Empathy is a superpower Who should listen: Anyone interested in leveraging women’s innate skills to improve key business outcomes, plus the men, women, and parents who want to help young girls become bold, courageous, and resilient women. Key idea: Women have innate skills that can be used… Read more »
Ep. 271: How to play and WIN the content game (with Jimmy Mackin)
The New Apple Privacy Rule: What Are Marketers Supposed to Do Now? Who should listen: Entrepreneurs looking for ways to use content marketing effectively and efficiently as a direct-to-consumer strategy. Key idea: The writing is on the wall—privacy laws will continue to hamper the effectiveness of push marketing. The best alternative is to attract… Read more »
Ep. 270: 5 Best Direct Mail Ideas That Produce Solid Results
Direct Mail Is Alive and Well Who should listen: Anyone looking for guidance on the types of direct mail items that work and how to use them to their full advantage. Key idea: To work, direct mail needs to be educational, entertaining, and endearing. Action item: Write five handwritten notes each day until you’ve… Read more »
Ep. 274: Agent’s Branding Paid Off to the Tune of $40M (with Mahsheed Parsons)
Brand Recognition That Is Off-the-Charts! Who should listen: Anyone who needs to hear that there is no such thing as too much marketing. Key idea: Take every opportunity and use every medium to consistently brand yourself. Action item: Examine the ways in which you are branding yourself. Are you encouraging people to know, like,… Read more »
Ep. 176: How to Get More Leads with Lead Magnets
How to Build an Email List and Attract New Customers Using Lead Magnets One of the best ways to build an email list and attract new customers is to offer a lead magnet. A lead magnet is something of value that you offer to your target audience in exchange for their email address and/or… Read more »
More Ways New Real Estate Agents Can Get Leads for Free
This is Part 2 in a series about lead generation for new real estate agents. You can get leads for free from more places and in more ways than you might have thought possible. This time, we go digital with Facebook. Like any new real estate agent, I remember what it was like to be… Read more »
