Short answer—Everywhere. We’ve all had the importance of networking drilled into our heads from the moment we entered sales. Everybody has a different approach to the practice. One person might be able to work a room like a pro, shaking hands and making small talk with everyone in the building, leaving with a rolodex full… Read more »
Where to Network
Keep These Housing Markets on Your Radar
As an agent, it’s crucial to know the cities and surrounding areas that are getting the most business. Maybe your clients are looking for a home in the country’s biggest nightlife scene, or maybe someone’s looking to sell their home in a quieter suburban area. If you’re looking to up your ante as an agent… Read more »
Ep. 12: Email Follow-Up Strategy
When it comes to time and money, e-mail is the most cost-effective follow up method. Prospects are more likely to provide an email address than they are a phone number, which only leaves you one follow-up channel—more email. One of the biggest frustrations that marketers and salespeople have with email marketing are the open rates…. Read more »
Ep. 21: Using Content Marketing in Your Social Media
Nowadays, content marketing is all the buzz, and for good reason. Not only is it a way to provide your audience with a plethora of consistent, valuable information, it also enables you to stand out in the crowd. While building your content strategy can be all about trial-and-error, social media should always be an intricate… Read more »
Ep. 16: Business Blogging Made Simple
Content marketing is one of the best ways to attract inbound leads to your business. Marketers who embrace blogging see return on investment because of the exposure and the gravitas it adds to their brand reputation. The main issue that many service-based sales professionals struggle with is knowing where to begin. Key Points Blogging is… Read more »
3 Easy Tips for Agents to Increase Brand Awareness with Local SEO
When you’re searching for a local business or service, where do you turn? More than likely you grab your phone or open your laptop and rely on a search engine to fire back a plethora of results within a few seconds. Let’s face it: with the internet, searching is a breeze. But have you ever… Read more »
What the Predictive Index Can Tell You About Your Salespeople
While making the decision to expand your sales team is an exciting one, it’s only the first step. Next comes the taxing effort of recruiting someone. We all know that finding the perfect salesperson can be a hefty investment of both your time and money. So, how can you ensure that you’re making the right… Read more »
Take Your Clients from Anonymous to Advocate
To close a client is a great accomplishment, but every close should be leveraged to create a prosperous and longstanding relationship. To build a fulfilling career in sales, it’s important to always remember the long-term benefits that come with solid relationships. But how do you go about building the type of relationships that make a… Read more »
How to Craft a Strong Front Inside Cover Letter
If American Lifestyle magazine is part of your relationship marketing strategy, then you should be well aware of the benefits of the Front Inside Cover letter. It’s one of the best ways to interact with your clients. However, you might be unsure of how to customize it. In today’s episode of Above the Noise, content… Read more »
Ep. 51: Interview with Kirk Lowe and Matthew Halloran: Maximizing Your Digital Marketing with Podcasts
Kirk Lowe and Matthew Halloran are the founders of Top Advisor Marketing, which provides businesses with creative solutions for branding, financial podcasting, and social media outreach. Their innovative approach and focus on digital communication has helped some of the biggest names in the financial world better relate to their clients. In today’s episode of Stay… Read more »
Why Giving American Lifestyle Magazine as a Gift Works
In an industry where relationship management is one of the main pillars, client perception is crucial. To increase their image, agents provide gifts to clients for various occasions—closings, holidays, and special events. From signs that display a homeowner’s new address to baskets of delicious baked goods, the gift options seem to be endless. However, if… Read more »
Stop Letting Zillow Eat Your Lunch
Every Real Estate agent knows the importance of quality leads. Every time I turn around I feel there is a new company offering to sell leads to the highest bidder. But what if you’re a new agent trying to get your sea legs in the industry? Hopefully you set aside some savings, and hopefully you… Read more »
