Are you ready to get serious about Facebook marketing, but are still feeling unsure about which ads will work for you? Today on Above the Noise, Josh Lusk reviews the three most effective types of ads you can run, while offering suggestions for how real estate agents might use them to grow their business…. Read more »
3 Types of Facebook Ads Agents Should Be Using
Ep. 149: Mike McCann – How Philly’s #1 Real Estate Agent Sold Over 10,000 Properties
Mike McCann has been the number one Philadelphia real estate agent for 32 years in a row. He runs the number one team in Pennsylvania (23rd in the nation), and has sold over 10,000 homes in his career. On today’s episode of Stay Paid, Mike explains the strategies and practices that have helped him… Read more »
Ep. 283: US Ambassador of Entrepreneurship Talks about Marketing’s Cutting Edge
How to Produce High-Converting Content Who should listen: Entrepreneurs and small-business owners wanting expert advice and useful resources for maximizing the potential of their marketing, especially email and content marketing. Key idea: Personalization is essential to successful marketing, and the technology exists to make it easier than ever to implement. Action items: 1) Use… Read more »
3 Ways to Diversify Your Marketing & Capture More Leads
Would you rather be a jack-of-all-trades or a master of one? This question might be hard to answer, especially when it comes to your business. But the truth of the matter is, putting 100% of your marketing budget into one single source will not drive the results you want. In fact, it will end up… Read more »
The Essential Content Marketing Plan for Real Estate Agents
In many industries, content creation and distribution has been a standard marketing practice for many years. However, in the real estate industry, many agents and brokers are just starting to adopt best practices for content. If you’re like many of your colleagues, your professional resolution includes getting on board with a more effective and consistent… Read more »
How 5 Top Professionals Use Gratitude Marketing to Boost their Referral Marketing Strategy
Part 3 in our series: How Real Estate Agents Can Optimize Their Referral Marketing Strategies Just for a moment, let’s put aside all the chatter about segmented audiences, testing, analytics, buyer personas, and the other tools of the marketing professional’s trade. Let’s instead get back to a basic concept—showing gratitude—which is arguably the single most… Read more »
5 Facebook Ads Real Estate Agents Should Consistently Run
For a very long time now, Facebook has been one of the most popular ways for real estate agents to connect with clients through targeted ads. And that’s showing few signs of slowing down—especially as more agents enter the fray every year, and it becomes more difficult to reach relevant leads organically. If you’re a… Read more »
Ep. 51: Interview with Kirk Lowe and Matthew Halloran: Maximizing Your Digital Marketing with Podcasts
Kirk Lowe and Matthew Halloran are the founders of Top Advisor Marketing, which provides businesses with creative solutions for branding, financial podcasting, and social media outreach. Their innovative approach and focus on digital communication has helped some of the biggest names in the financial world better relate to their clients. In today’s episode of Stay… Read more »
Ep. 268: How to Execute the Perfect Client Pop-By
Pop-By Real Estate Ideas That Any Business Can Use Who should listen: Professionals engaged in relationship marketing who want more tools and tips to add to their marketing toolboxes. Key idea: Pop-bys are not about soliciting business. They’re opportunities to show your appreciation. Action item: Select 10 people from your database and schedule a… Read more »
Ep. 134: Kim Angeli – Post-Pandemic Prep: Why Agents Should Join Nextdoor
Kim Angeli is the founder and president of Grateful Box, a company on a mission to help people drive an attitude of gratitude. The company also assists business owners in developing a raving fan plan—connecting with the clients beyond the transaction. On today’s episode of Stay Paid, Kim talks about the ways she has… Read more »
Ep. 484: 4 Ways to Make Relationships the Bedrock of Your Business
4 Easy Ways to Get Clients in Real Estate By far, the easiest way to get clients in real estate is through referrals. But to do that, you need to consistently nurture relationships with past clients and the people in your database. Stacy Allwein, this week’s Stay Paid guest, has been an agent for… Read more »
The Best Real Estate Newsletters—What You Need to Know
Updated October 2, 2023 Even under the best of circumstances, it’s tough to create real estate newsletters that are worth reading. I’ve seen many tired templates crammed with blocks of text that make my eyes water and fuzzy images taken with a “shoot first, think about framing and lighting later” mentality. I’ve also come across… Read more »
