In the digital world we are living in, search engine marketing has become the foundation of becoming discovered on the internet. Search engine marketing has two categories Search Engine Optimization (SEO) and Pay-per-click (PPC) Advertising. Since most people do not venture past the first page of the search engine results page (SERP), the goal is… Read more »
How to Compete in the Search Engines as a Real Estate Agency
Top 4 Holiday Outreach Strategies You Can Use This Season
I’m going to be honest with you: if you’re not reaching out to your clients this holiday season, you’re doing yourself a huge disservice. Whether you’re a real estate agent, a financial advisor, an insurance agent, or any other service-based salesperson, your business is built on relationships. Part of your job is building and maintaining… Read more »
3 Successful Agents Show How to Promote Yourself as a REALTOR® on Social Media
There are many real estate agents on social media, such as Ryan Serhant, Josh Altman, and Barbara Corcoran, who are widely known and command a large social media following. However, there are many more agents whose names you may not know but who are quietly crushing it on Instagram, YouTube, Facebook, and other social media… Read more »
5 Reliable Ways to Get Oodles of Local Business Reviews
How can you get local business reviews that truly move the needle? In today’s digital landscape, word of mouth isn’t just whispers on the street anymore—it’s loud and clear online, amplified by the power of customer reviews. For small businesses, online customer reviews hold immense power, influencing spending habits and purchasing decisions. Without them, businesses… Read more »
Ep. 250: How to Catch a Facebook Lead in 15 Seconds
Creating Facebook Ads Video: 4 Tips for Beginners Who should listen: This episode is for anyone looking for best practices and tips for creating scroll-stopping, lead-generating Facebook video ads. Key idea: Create every aspect of your video ad assuming that it will be viewed on a mobile phone. Action item: Create a Facebook video… Read more »
10 Lucrative Client Events Financial Professionals Can Use to Grow Their Businesses
If you’re wondering how financial advisors get prospects, it’s by optimizing existing relationships. Client events will strengthen your existing connections, encourage clients to introduce you to new leads, and allow your guests to get to know, like, and trust you. If you manage personal investments and want to attract new clients, then you’re going to… Read more »
Tips for Customizing Your Front Inside Cover Letter
We all know that building personal connections with clients leads to repeat business and referrals. That’s why the personalization of your ReminderMedia magazines is so powerful. With each issue, we write a default letter that is printed on the Front Inside Cover that is tailored to the issue’s content. But when your recipients read a… Read more »
How to Write an Email Marketing Newsletter: A Guide for People Who Aren’t Writers (or Even Marketers)
Let me guess. You’re either a small business owner who’s discovered that you need to do way more writing than you ever planned to (or maybe you were hoping to avoid it entirely) . . . Or you work for said business owner and the part of your job description that includes “other duties… Read more »
5 Ways Financial Advisors Can Use Their Magazine to Connect
For financial advisors, client relationships are everything. Even if you’re doing an amazing job building wealth for your clients, you won’t retain their business in the long term if you fail to meaningfully connect. Fortunately, if you’re a ReminderMedia customer, you’ve got products at your disposal that make forming those connections—and staying connected—so much easier…. Read more »
7 Top Agents Share Their Strategies for How to Market Yourself as a Real Estate Agent
It’s official! Among marketing strategies for real estate agents, building relationships is the leading strategy for success. When I was first preparing to write this blog, I found myself pulled in all directions. There is a mound of information out there about how to market yourself as a real estate agent. Frankly, I feel great… Read more »
Ep. 185: Create a LinkedIn Profile That Will Have Prospects Calling You with Jimmy Coleman
LinkedIn Lead Generation A Complete LinkedIn Lead Generation Strategy to Separate You from the Crowd Who should listen: Anyone who wants to improve their presence and audience engagement on LinkedIn. Key ideas: 1) If you want something different for yourself, then you’ve got to change your daily habits. Acting on what you’ve been taught,… Read more »
Ep. 325: Use Social Media to Get Leads to Chase You (with JB Bolvadin)
Expert Advice for How Agents Can Improve Their Social Media Content Who should listen: Real estate agents and other entrepreneurs wanting advice about the best types of content to post on social media. Key idea: A lack of engagement doesn’t mean people are not seeing your content. Action item: Call and survey your clients… Read more »