3 Important Marketing Lessons Worth Repeating Who should listen: This episode is for sales professionals and marketers who wants solid proof that consistent, omnipresent marketing delivers a substantial ROI. Key idea: Become synonymous with the service/product you provide, and you’ll readily garner more new and repeat business. Action item: Do whatever you need to… Read more »
Ep. 245: Why Consistency Matters (with Luxury Agent Frank Isoldi)
Ep. 238: Simple Ideas for How to Use Texting to Connect with Clients
Use Text Messages to Connect with Your Sphere Who should listen: This episode is for sales professionals who want to optimize how they use text messages to connect with clients and prospects. Key point: Best practices include: have clients’ consent to text, include a CTA, respond personally, respect their time, be the one to… Read more »
Ep. 235: The Business Owner’s Retirement Time Bomb No One Is Talking About
Small Business Owners and Retirement “. . . never the twain shall meet.” The Ballad of East and West, Rudyard Kipling If you’re a small business owner, you likely spend so much time growing your business that you haven’t planned to retire from it. The Small Business Association (SBA) claims that if you own a… Read more »
Ep. 220: The Key to Cold Calling is Confidence
How to Build Confidence and Watch Your Cold Calling Success Rate Skyrocket Cold calling is easy. It’s the stuff leading up to it that’s tough. In 2018, a California-based sales training company released the results of a study that reported 53% of sales professionals (that’s more than half!) give up too easily when cold… Read more »
Customer Story: “My Business Is About 80% Built on Referrals”
Dennis Pearce, is an experienced REALTOR® in the Wallingford neighborhood of Seattle. He understands that in real estate industry, staying top-of-mind and gaining referrals go hand in hand.“Making sure that my clients remember me is essential to my future business, because it’s about 80% built on referrals.” He likes to send his clients American Lifestyle… Read more »
Interview with Eric Feng: How to Become Highly Sought After in Your Market
For public speaking coach Eric Feng, teaching has been his passion ever since he could remember. He parlayed this innate ability into a successful career in which he is now a well-recognized personality within the financial service, real estate, and direct market industries. In this episode of Stay Paid, Josh and Luke sit down with… Read more »
Customer Story: “Very Consistent Brand Recognition”
Kama Dersham, an agent with Keller Williams, understands the importance of marketing. “What we really are is a marketing team and a negotiating team. That’s the skillset that we work on a lot.” While the first magazine company that she utilized didn’t bring her success (just a headache), she has found American Lifestyle and ReminderMedia… Read more »
Direct Mail with Cookies and Tracking
Whether you’re sending a postcard, newsletter, or magazine, direct mail certainly has its advantages. However, what many don’t understand is that direct mail is most successful as a piece of your marketing strategy, not the whole puzzle. In fact, to garner the most results, there are a few additional steps that need to be considered… Read more »
Customer Story: “Marketing is Very Important”
Being in the real estate business for 38 years requires a special kind of person. Dick Johnson understands that listening to clients is one of the most important aspects of his job. Identifying the client’s needs and executing a plan based on those needs. When it comes to making a “quiet sell” he sends American… Read more »
Ep 73: Interview with Perry Marshall: Transform Your Business with the 80/20 Rule
Perry Marshall is a world-renowned business consultant and author of Ultimate Guide to Google AdWords—the top selling book, worldwide, on internet advertising. More recently, he reinvented how the 80/20 principle is used in the business world. Today on Stay Paid, Perry discusses how you can use the 80/20 rule to maximize your profits and… Read more »
Ep. 184: Top 5 Actions Entrepreneurs Should Take Every Day
Characteristics of Successful Entrepreneurs The Daily Routine A quick internet search will return more than enough results to produce a comprehensive list of the characteristics of successful entrepreneurs. For entrepreneurs who succeed, there’s no doubt that a great idea that meets a market need, sufficient capital, and sheer luck play a role. But just… Read more »
Say Happy Holidays With Issue 73
It feels a little odd to be writing about the winter holidays when I’m wearing a short-sleeve shirt. But the reality is that the holiday season will be here before you know it, and it’s a good idea to start preparing now. We are no different. That’s why we’ve been busy working on the Holiday… Read more »
