With shaking hands no longer an option, knowing how to meet people online is your next best bet. Virtual events and conferences have exploded in popularity since the COVID-19 pandemic took hold, and there is no indication that the trend will reverse.[i] There are, after all, a large number of benefits to meeting virtually,… Read more »
Ep. 166: Tips for Networking During Virtual Events
Article Spotlight: Things Come Apart
In Todd McLellan’s Things Come Apart series, the Toronto artist gives used and unwanted mechanical items a second life by deconstructing them and photographing the parts arranged in busy images, where something new can be discovered every time the photos are viewed. The series began with a collection of vintage objects, originally found on the… Read more »
Ep. 257: How to use Instagram to close $50M in sales (with Shannon Gillette)
How to Generate Leads From Instagram This Week’s Guest Is an Instagram Marketing Beast! Who should listen: Anyone who wants exceptionally good ideas and advice about how to get leads on Instagram. Key idea: Instagram marketing is most effective when the majority of your content connects with your audience on a more personal level… Read more »
Customer Story: “My Business Is About 80% Built on Referrals”
Dennis Pearce, is an experienced REALTOR® in the Wallingford neighborhood of Seattle. He understands that in real estate industry, staying top-of-mind and gaining referrals go hand in hand.“Making sure that my clients remember me is essential to my future business, because it’s about 80% built on referrals.” He likes to send his clients American Lifestyle… Read more »
ReminderMedia Gets Crafty with Hand-Painted Textile Designs
ReminderMedia staff found inspiration in the botanical textiles designed by Kate Troyer of Wippowillow, and organized a Craft Week to try their hand at creating handmade textile designs of their own. The current issue of American Lifestyle magazine features the article “Making Textiles Sing,” which showcases Kate Troyer’s artistic journey as she carves out a… Read more »
Ep. 218: How to implement relationship marketing
How to Implement Relationship Marketing It’s all about being F.I.T. Relationship marketing is hot, but it’s tough to know the best way to integrate it into your service model. In this episode of Stay Paid, Luke and Josh provide three tenets that will help guide you in making decisions about your marketing: It should… Read more »
Ep. 220: The Key to Cold Calling is Confidence
How to Build Confidence and Watch Your Cold Calling Success Rate Skyrocket Cold calling is easy. It’s the stuff leading up to it that’s tough. In 2018, a California-based sales training company released the results of a study that reported 53% of sales professionals (that’s more than half!) give up too easily when cold… Read more »
Ep. 235: The Business Owner’s Retirement Time Bomb No One Is Talking About
Small Business Owners and Retirement “. . . never the twain shall meet.” The Ballad of East and West, Rudyard Kipling If you’re a small business owner, you likely spend so much time growing your business that you haven’t planned to retire from it. The Small Business Association (SBA) claims that if you own a… Read more »
Ep. 238: Simple Ideas for How to Use Texting to Connect with Clients
Use Text Messages to Connect with Your Sphere Who should listen: This episode is for sales professionals who want to optimize how they use text messages to connect with clients and prospects. Key point: Best practices include: have clients’ consent to text, include a CTA, respond personally, respect their time, be the one to… Read more »
Ep. 245: Why Consistency Matters (with Luxury Agent Frank Isoldi)
3 Important Marketing Lessons Worth Repeating Who should listen: This episode is for sales professionals and marketers who wants solid proof that consistent, omnipresent marketing delivers a substantial ROI. Key idea: Become synonymous with the service/product you provide, and you’ll readily garner more new and repeat business. Action item: Do whatever you need to… Read more »
Ep. 253: Marketing Your Way to 850 Transactions in 2 Years (with Gusty Gulas)
Diversified Marketing, Strong Leadership, and Providing Value has Led This Team to Success Who should listen: Agents looking for solid advice about diversifying their marketing, leading a team, and adapting to industry changes. Key idea: Being omnipresent across a myriad of marketing channels is critical to create the top-of-mind awareness necessary to garner clients,… Read more »
How to Create a Blog in 5 Simple Steps
We recently highlighted the benefits of blogging for REALTORS®. From establishing authority, providing social media content, and building an e-mail list of subscribers, the advantages are vast. That probably brings you to the looming question—how do I get started? But fear not! Thanks to advances in technology, making a blog is a lot easier than… Read more »
