People do business with people they know, like, and trust. But as a new agent, you may wonder how you can position yourself as someone people want to work with. What better way to convey your authentic self than by constructing a well-rounded bio? Whether you include your personal details, professional background, or a little… Read more »
Writing the Perfect Real Estate Bio
How to Subscribe to a Podcast
Are you new to the world of podcasting? If so, welcome! You’ve got countless hours of entertainment and education right at your fingertips—and, best of all, it won’t cost you a dime. If you’re looking to grow your business and would like to get the most out of your time commuting, working out, or just… Read more »
Send the Perfect Gift This Summer
From the beautiful weather to the patriotic holidays—summer is the ideal time for your clients to take a vacation. So, what does that mean for your direct-mail marketing? That there’s a possibility that they won’t accompany your clients on vacation. However, you’re in luck! Our digital edition offers an opportune solution to reach your clients,… Read more »
What Real Estate Agents Need to Know About Augmented Reality
Augmented reality is the lesser known, more pragmatic sibling of virtual reality. While Virtual reality (VR) is totally immersive, augmented reality (AR) is a blending of tangible visuals and virtual ones, a mix of virtual reality and real life. Pokémon Go is a great example of AR, as you walk around you’re still aware of… Read more »
Should You Pick Up the Phone After Sending ALM?
Yes, American Lifestyle magazine is a high-quality marketing tool that has been designed to help you garner repeat and referral business. However, like anything else in life, these results don’t come without a little effort on your end. But does that mean you need to pick up the phone after your mailing goes out? To… Read more »
Customer Story: “Marketing is Very Important”
Being in the real estate business for 38 years requires a special kind of person. Dick Johnson understands that listening to clients is one of the most important aspects of his job. Identifying the client’s needs and executing a plan based on those needs. When it comes to making a “quiet sell” he sends American… Read more »
Ep. 187: From Welfare to $200K in One Year with Cody Butler
How to Succeed in Sales It’s surprisingly simple … follow up on leads Cody Butler, this week’s Stay Paid guest, calls it a “massive mistake,” but that doesn’t stop agents and other entrepreneurs from doing it … they fail to follow up on leads. Rarely will someone make a significant commitment or purchase the… Read more »
Ep. 184: Top 5 Actions Entrepreneurs Should Take Every Day
Characteristics of Successful Entrepreneurs The Daily Routine A quick internet search will return more than enough results to produce a comprehensive list of the characteristics of successful entrepreneurs. For entrepreneurs who succeed, there’s no doubt that a great idea that meets a market need, sufficient capital, and sheer luck play a role. But just… Read more »
Direct Mail with Cookies and Tracking
Whether you’re sending a postcard, newsletter, or magazine, direct mail certainly has its advantages. However, what many don’t understand is that direct mail is most successful as a piece of your marketing strategy, not the whole puzzle. In fact, to garner the most results, there are a few additional steps that need to be considered… Read more »
Customer Story: “Very Consistent Brand Recognition”
Kama Dersham, an agent with Keller Williams, understands the importance of marketing. “What we really are is a marketing team and a negotiating team. That’s the skillset that we work on a lot.” While the first magazine company that she utilized didn’t bring her success (just a headache), she has found American Lifestyle and ReminderMedia… Read more »
Ep. 167: How to Create a Succession Plan for Your Practice with Jeff Evanello and Kris Kjolberg
Exit Planning for Business Owners Kris Kjolberg and Jeff Evanello, experts in the acquisition and sale of advisory practices and firms, explain why every business needs an exit strategy. Everything in this life has a beginning and an ending, but when business owners first start building their companies, they don’t often plan for their… Read more »
Ep. 165: Peter Taunton – Founder of Snap Fitness on How to Scale and Lead a Business
This is the story of how work ethic, dreaming big, and working with the right people paid off in an ENORMOUSLY PROFITABLE WAY. Peter Taunton was educated in a two-room schoolhouse; toured as a racquetball pro; founded Snap Fitness, the world’s largest fitness franchise; and now owns a resort in … wait for it… Read more »
