Bridging the Gap Between Direct Mail and Digital Marketing Who should listen: Any marketer who wants to be smarter about how they plan, execute, and track their direct mail campaigns. Key idea: With new technologies, direct mail is becoming increasingly sophisticated with capabilities to predict and respond more quickly to lead-generating opportunities. Action item:… Read more »
Ep. 295: How Dave Fink Is Reinventing Direct Mail for a Digital World
6 Video Marketing Tips For Real Estate Agents
Guest blogger Andre Oentoro promotes videos as marketing tools that excel at immediately capturing and keeping your audience’s attention, engaging them for longer periods, and enhancing recall. The internet and advent of third-party platforms like Zillow have forever changed how people look for available properties. While people most often find their real estate agent… Read more »
3 Easy Tips for Agents to Increase Brand Awareness with Local SEO
When you’re searching for a local business or service, where do you turn? More than likely you grab your phone or open your laptop and rely on a search engine to fire back a plethora of results within a few seconds. Let’s face it: with the internet, searching is a breeze. But have you ever… Read more »
Ep. 45: Interview with Ed Stulak: Taking Your Marketing and Lead-Gen into the Digital Age
Ed Stulak, aka the “The Millennial Real Estate Agent,” has used his youth to his advantage—taking the industry by storm with his innovative and relevant social media tactics. On today’s episode of Stay Paid, Luke and Josh talk with Stulak about how he has turned his creativity on social media into huge deals for his… Read more »
How to Integrate Real Estate CMAs into Your Marketing
A CMA is a powerful tool that is used by many real estate agents to ensure an equitable sale. But even more than that, agents can integrate real estate CMAs into their marketing strategies to supercharge campaigns, get more leads, and win more business. This article offers four suggestions agents can use to leverage the… Read more »
Ep. 52: How to Overcome Any Sales Objection
Objections are a common occurrence in sales. While they can deter even the seasoned salesperson, there’s no reason to let them stand in your way. In today’s episode of Stay Paid, Josh and Luke break down the process of overcoming any objection by using the Acknowledge, Isolate, and Overcome process. Key Points The key… Read more »
iBuyers vs. Agents: Is This a War Agents Can Win?
There’s no denying that the real estate industry has been poised for some radical changes that have now been made manifest. The rising popularity of ibuyers programs like Zillow Offers is one of those changes. ibuyers aren’t new. They’ve been around since 1989, when HomeVestors of America was founded. (HomeVestors is the parent company of… Read more »
5 Examples of COVID-19 Postcards for Agents
Agents need a quick but effective way to nurture relationships within their sphere. COVID-19 postcards for agents are an economical and efficient solution. If you listen to some of the top real estate podcasts that have been streaming during the last six to eight weeks, you’ll hear experts advising their listeners to keep their marketing… Read more »
How to Use Email to Increase ROI on Your Open House
Open houses can be great for a lot of reasons. On one hand, they’re an effective way to get local leads interested in a property you’re trying to sell. On the other, they give you an amazing opportunity to connect with buyer leads—particularly if you’re hosting an open house as a favor for another agent…. Read more »
3 Principles to Becoming a Cold-Calling Master
If you’re in sales, cold calling will be an integral part of the game. At ReminderMedia we make thousands of calls a day and take a hard look at every aspect of our process. You don’t have to work inside sales to benefit from being able to leverage every dial though. Mastering the art of… Read more »
The Dos and Don’ts of Letter Writing
Updated August 2022 How to Write a Letter to Clients With all due respect to Ray Tomlinson, the purported inventor of email, email is to letter writing as video is to the radio star. With email’s speed, ease, and accessibility there’s little wonder as to why good old-fashioned pen and paper letter writing is something… Read more »
Ep. 378: Farming 101—Choosing. Marketing. Campaigning.
Increase Brand Recognition with Geo Farming Everything you need to know to create a profitable marketing campaign and increase your brand recognition Who should listen: Anyone who wants to improve their brand recognition by getting in front of an audience in a specific area. Key idea: Geo farming is a long-term game in which… Read more »
