What makes marketing to high-net-worth individuals, very high-net-worth individuals, and ultra-high-net-worth individuals (HNWIs, VHNWIs, and UHNWIs) such a challenge is that these elite groups of people are both like and not like those of us who have normal jobs. Now, granted, they’re more unlike the majority of us, but the similarities are worth considering. Luxury… Read more »
How to Market Luxury Real Estate to High-End Clients
Ep. 486: How to Forge a Legendary Brand Using the Potency of Stories
“People Don’t Buy What You Do. They Buy Why You Do It.” ~ Simon Sinek, leadership expert and author Authentic, detailed, and well-crafted stories leave an emotional impression on your audience that is more persuasive and longer lasting than simple facts. Roger Short believes, as he says in his Stay Paid interview, he is… Read more »
Interview with Tiffany Beltran: How to Brand Yourself on Social Media
Let’s face it: breaking into the real estate industry takes an immense amount of grit—something that rising star Tiffany Beltran knows all too well. Fortunately, her determination has paid off tenfold. In the past two years, she has not only closed an abundance of deals, but also has built a notable presence on Instagram. In… Read more »
Ep 84: Become a Top Producer by Being Your Authentic Self (with Bubba Mills)
Bubba Mills is the owner and CEO of Corcoran Consulting & Coaching, an international small business, mortgage, and real estate coaching company, whose clients are recognized as some of the most successful professionals in their respective fields. Today on Stay Paid, Bubba discusses the strategies he uses to help his clients become top producers. Key… Read more »
Top 5 Branding Tips for Rookie Real Estate Agents
When you’re just starting out as a real estate agent, it’s all about getting your name out there and making connections. In other words, you need to focus on building your brand. Once you do that, you’ll earn the trust of prospects and win listings. From there, you can build lasting relationships and create a… Read more »
Ep. 248: Your Biggest Marketing Pain Point Resolved
How to Stay Consistent Across Your Small Business Marketing Strategy Who should listen: This episode is for anyone who struggles to remain consistent in their marketing and is looking for a solution. Key idea: Branding consistency is about more than your brand. Action item: Examine your clients’ experience. Put yourself in their shoes, and… Read more »
Why Brand Awareness is a Long Game (and How to Win)
If you’re going to enjoy a long, financially rewarding career as a real estate agent, it’s essential that you build awareness of your brand in the community you serve. Of course, doing so is often easier said than done. The biggest mistake most agents make is failing to focus on the long-term—instead, hoping that a… Read more »
Tips for Creating a Personal Brand on Social Media
Here’s the thing about personal brands: You have one, whether or not you think you do. And if you don’t define it for yourself, then other people will. From my own observation and experience, here are the four steps to creating a strong personal brand on social media—the kind that will help you make better… Read more »
Ep: 71: Interview with Dex Lipovic: How to Embody Your Real Estate Brand
Dex Lipovic is a leading Manhattan real estate broker, better known as Dex and the City. He’s been featured on Million Dollar Listing New York and on the cover of the Wall Street Journal Real Estate section. Social media is one of the biggest drivers of his business, because he’s learned to truly embody his brand…. Read more »
Building Brand Trust: A Balancing Act
When you build a solid customer base that not only appreciates you and your work, but trusts you—that’s when you’ll start to see major success. Think about all of the brands that have managed to gain your trust over the years. Every time you pick up a bottle of Coca Cola®, you know exactly how… Read more »
Ep. 424: Branding Your Business with No Money (with Medicare Misty)
Building a Brand The Critical First Step Is to Build Brand Awareness Key idea: There are many ways to promote your brand that don’t require expensive marketing. The key is to be patient as your credibility grows among prospects in your target market. Misty Bolt is an independent insurance broker whose brand, MedicareMisty, is… Read more »
Why You Need a Personal Brand to Succeed
Real estate agents get a lot of unfair criticism for putting their faces on all their marketing. But here’s the thing: When you’re an agent, it’s important for people to recognize your face. Personalized marketing is what builds trust and brands you as the local expert in your market. Of course, some agents think it’s… Read more »
