Direct Response vs. Brand Advertising Only One Turns Money into Wealth Who should listen: Small business owners who need to better understand the differences between direct response marketing and brand marketing, plus insight about where to invest their marketing budgets. Key idea: You need to balance your use of both direct response and brand… Read more »
Ep. 388: Direct Response Makes You Rich. Branding Makes You Wealthy.
Should You Use Your Broker’s Logo
Marketing collateral is all about the branding. No matter how great the piece is, how useful or clever, if the recipient doesn’t know who provided it, then it’s bound to be pretty ineffective. So, how should you brand your collateral? Getting Started If you work for a national broker, use their logo when you’re new… Read more »
Graphic Design for Real Estate Agents: Free Resources, Tips, Tools
There are excellent reasons for adding graphic elements to your blogs, social media posts, real estate flyers, and website that go beyond making them look more attractive and catching people’s attention. Graphic elements, whether they’re photos, diagrams, charts, tables, videos, illustrations, or something else that relies on our visual senses to appreciate, are all capable… Read more »
11 Wildly Effective Social Media Marketing Ideas for Insurance Agents
If you’re an independent insurance agent who struggles with attracting qualified leads and being remembered by your name rather than by the name of the carriers whose policies you sold, then social media presents a tremendous opportunity to affect both. Effective use of social media can improve both the quality of the customer experience you… Read more »
Ep. 246: 5 Consumer Trends That Are Rocking It in 2021
Tips to Make 2021 Consumer Behavior Work for You Who should listen: This episode is for brands and retailers wanting to be on the cutting edge of the hottest trending consumer behaviors of 2021. Key idea: For today’s consumers, “value” means far more than getting what you paid for. Action item: Consider and change,… Read more »
Millennials Remain an Attractive Market for Real Estate Agents
While not as well-off as their parents’ generation, millennials have emerged as the driving force in the U.S. housing market Millennials, or Gen Y, are generally defined as those born between 1981 and 1996. In 2021, their ages range from 25-40 years old. At last count, there are 72.1 million Americans in this category, and… Read more »
3 Proven Real Estate Marketing Ideas for Busy Agents
Updated June 2023 Every real estate agent is faced with the same problem: there are only 24 hours in a day. So, if you want to get the most return for those hours and surpass your competition, you need to focus your real estate marketing plan on ideas that will deliver the most value in… Read more »
5 Tips for Nurturing and Closing Leads from Zillow and Realtor.com
With so many of the national real estate portals—Realtor.com, Zillow, and others—generating and offering leads for sale, purchased internet leads have become a source for many of today’s real estate professionals. But, once you’ve purchased and received the lead, how do you turn that into viable business? The advent and continuing rise of third-party, pay-to-play… Read more »
5 Strategies for Geo Farming with Real Estate Postcards
Agents must understand that geo farming functions like a steady, slow-burning flame—not a firebomb. As a real estate agent, you have a ton of sophisticated marketing options available to you—AI-assisted outreach, social media, and Facebook ads, to name only a few. It’s enough to make you wonder, Does geo farming with real estate postcards still… Read more »
7 Must-Have Real Estate Postcards for Agents
Updated September 27, 2023 It’s likely you already know that real estate direct mail postcards (and direct mail in general) are an effective way to generate brand recognition and leads. Real estate postcards also have some unique benefits that make them an excellent choice if you are just starting to experiment with direct mail marketing:… Read more »
Tips for Becoming the Face of Your Brand
If you’re a service-based sales professional looking to build relationships with your clients, you need them to know who you are and what you stand for. Today on Above the Noise, Chelsea Kirk offers three tips for promoting a more personal brand. Video Transcription Whether you’re a real estate agent, selling insurance, or running a… Read more »
3 Things New Real Estate Agents Should Be Doing Right Now
Passing your real estate licensing course and becoming an agent is an exciting time! Now that you’re out in the world, how do you get the phone to start ringing? Your pre-licensing coursework teaches you everything you need to pass the state test, but often skips over the important tricks of the trade needed to… Read more »
