This is Part 2 in a series about lead generation for new real estate agents. You can get leads for free from more places and in more ways than you might have thought possible. This time, we go digital with Facebook. Like any new real estate agent, I remember what it was like to be… Read more »
More Ways New Real Estate Agents Can Get Leads for Free
8 Tips for Creating a Professional Facebook Page
If you’re thinking about creating a professional Facebook page but are unsure of where to start, don’t worry—you’re not alone. As anyone familiar with the site will tell you, Facebook changes and evolves its features regularly. It can be a proverbial moving target for marketers who are trying to find the best steps to set… Read more »
Ep. 256: The 4 Best Sales-Applicant Interview Questions
The 4 Best Salesperson Interview Questions Who should listen: Any hiring manager who wants to better their odds of hiring the right person to fill their open sales or other position(s). Key idea: As important as it is to find sales candidates with the right skills, it’s just as important to find sales candidates… Read more »
A Guide to Hiring the Best (and Not Just the Best Available)
Ep. 306: 4 Reasons to Host Client-Appreciation Events + Best Practices
4 Can’t-Miss Ideas for Memorable Client-Appreciation Events Who should listen: Service professionals wanting ideas and best practices for planning client-appreciation events. Key idea: The most important part of any client event is ensuring you follow up with attendees after the party. Action items: Plan an intimate client event with a few key clients, and… Read more »
Privacy Protection and Online Safety for Real Estate Transactions
There was once a time where contracts were handwritten, stacked on desks or in car trunks, and stored in unlocked file cabinets at the office. However, overtime, information has become more and more valuable–and, therefore, is more prone to theft and fraudulent activity. Part of your role as a real estate professional is to ensure… Read more »
Ep. 138: John Anderson– How to Specialize Your Marketing During the Quarantine
John Anderson is the managing director of Practice Management for Independent Advisor Solutions by SEI. He has been with SEI for over 25 years, and is responsible for all programs focused on helping financial advisors grow their businesses, creating efficiencies in their operations, and differentiating their practices. John is frequently quoted in publications such as Investment News, Financial Planning magazine… Read more »
10 Lucrative Client Events Financial Professionals Can Use to Grow Their Businesses
If you’re wondering how financial advisors get prospects, it’s by optimizing existing relationships. Client events will strengthen your existing connections, encourage clients to introduce you to new leads, and allow your guests to get to know, like, and trust you. If you manage personal investments and want to attract new clients, then you’re going to… Read more »
6 Unique and Creative Marketing Ideas for Real Estate Agents
Frankly, as a writer who has respect for the English language, I can get pretty ticked off when someone promises “unique” marketing ideas, and the first thing on their list is “create a website.” Really? If you want marketing ideas that will help you stand out not just for the sake of being different but… Read more »
The 3 E’s of Content Marketing: A Universal Strategy
“What type of content should I send to my audience?” is among small business owners’ most frequently asked questions. Use the 3 E’s and never worry again. In today’s hypercompetitive world, content marketing is a necessary part of any successful business’s marketing plan. In addition to being among the most cost-effective strategies, supplying content that… Read more »
How to Calculate Turnover Rate When Selecting a Farm
Where to find the information and resources you need to calculate the turnover rate for your farm. When I was younger and wanted to know how to spell a word, I was often told to look it up in a dictionary. I always considered this an unserviceable piece of advice. I didn’t need to know… Read more »
Managing Your Online Reviews
“She helped me sell my home in a flash—BEST.AGENT.EVER.” “He was SO unprofessional. Would not recommend working with him to my worst enemy!” Thanks to the advent of the internet, we are able to post anything we want about anyone—lies and truth, good and bad. The long and short of it is that no matter… Read more »
