An exodus from cities wracked by COVID-19 and a growing trend toward new work from home policies are creating big opportunities for real estate agents. My mother always says that if you look long and hard enough, you’ll find something good in every situation. But the COVID-19 pandemic has challenged her fortitude, as well as… Read more »
How to Get Real Estate Leads in 2020
6 Essential Tips for How to Create a Real Estate Seminar
Real estate is often called a contact sport for one reason: real-time, face-to-face interaction is essential to an agent’s success. So if you’re looking for a winning move, hosting a real estate seminar (sometimes called a real estate workshop), might just be it. Whether you’re a seasoned agent or a newcomer to the industry, these… Read more »
Ep 128: DEEP DIVE – Seth Greene – The Lead Generation Tips No One is Telling You
Seth Greene is the nation’s foremost authority on growing your business. He is the cohost of the SharkPreneur podcast with Shark Tank’s Kevin Harrington—named one of the top ten podcasts to listen to in 2019 by Nasdaq. He’s also the founder of the direct response marketing firm, Market Domination, and a seven-time best-selling… Read more »
ADA Compliance for Real Estate Websites
Are design flaws on your website blocking entire segments of qualified buyers from easily accessing listings? Guest blogger David Gevorkian reviews the benefits of ensuring your website conforms to ADA specifications and offers suggestions for how to bring yours into compliance. As a real estate professional, you work tirelessly to market properties and connect buyers… Read more »
10 Best Ways to Connect with Younger Homebuyers
According to NAR’s mid-year demographic survey, the average real estate agent is a 55-year-old white female who attended college and is a homeowner. By contrast, the median age of first-time homebuyers is 33. That means that real estate professionals may not be plugged in to the platforms and processes that make for effective marketing and… Read more »
Real Estate Agents Want to Know—Is Door Knocking Worth It?
Door knocking in the real estate industry is more than just a method of acquiring properties or clients; it’s an opportunity to build relationships and provide value. How do you know when something is worth doing? The answer is, naturally, subjective. Your decision will depend on various factors and personal considerations, including your enthusiasm for… Read more »
3 Things New Real Estate Agents Should Be Doing Right Now
Passing your real estate licensing course and becoming an agent is an exciting time! Now that you’re out in the world, how do you get the phone to start ringing? Your pre-licensing coursework teaches you everything you need to pass the state test, but often skips over the important tricks of the trade needed to… Read more »
11 Wildly Effective Social Media Marketing Ideas for Insurance Agents
If you’re an independent insurance agent who struggles with attracting qualified leads and being remembered by your name rather than by the name of the carriers whose policies you sold, then social media presents a tremendous opportunity to affect both. Effective use of social media can improve both the quality of the customer experience you… Read more »
Top 25 Best Referral Partners for Realtors®
Partner with These Businesses to Get Free Real Estate Leads Forming an agreement with strategic partners to share referrals is among the fastest, easiest ways to get real estate leads. Get your FREE referral partner worksheet here. A large host of studies report that referrals are among the most trusted sources of product and service… Read more »
Ep. 388: Direct Response Makes You Rich. Branding Makes You Wealthy.
Direct Response vs. Brand Advertising Only One Turns Money into Wealth Who should listen: Small business owners who need to better understand the differences between direct response marketing and brand marketing, plus insight about where to invest their marketing budgets. Key idea: You need to balance your use of both direct response and brand… Read more »
The 3 Best Real Estate Landing Pages
Websites go to great lengths to get noticed. But being a website can, alas, be a lonely experience. Imagine you’re a website that has pulled out all the stops and gone to a lot of trouble to be found. You’ve ensured that you’ve got an easy-to-remember, intuitive URL. Your home page makes clear that you… Read more »
The Best Content Marketing Tips for Every Social Media Platform in 2020
When it comes to content marketing on social media, one size does not fit all. For many businesses, a platform-driven approach to content marketing means sharing the same content everywhere in slightly different packaging—maybe leading with a different stock photo or changing up a couple words in the social media copy, then calling it a… Read more »
