Dynamic Remarketing How to adjust your Facebook marketing strategy to include video in your remarketing campaign and multiply lead conversions. Here’s an intriguing question: How do you get in front of your audience without calling, texting, or emailing them? Grant Wise is the president and co-founder of Witly, a client generation software for real… Read more »
Ep. 189: Maximize Your Facebook Advertising with Grant Wise
How to Calculate Turnover Rate When Selecting a Farm
Where to find the information and resources you need to calculate the turnover rate for your farm. When I was younger and wanted to know how to spell a word, I was often told to look it up in a dictionary. I always considered this an unserviceable piece of advice. I didn’t need to know… Read more »
5 Reliable Ways to Get Oodles of Local Business Reviews
How can you get local business reviews that truly move the needle? In today’s digital landscape, word of mouth isn’t just whispers on the street anymore—it’s loud and clear online, amplified by the power of customer reviews. For small businesses, online customer reviews hold immense power, influencing spending habits and purchasing decisions. Without them, businesses… Read more »
How Has COVID Affected the Real Estate Industry?
As we approach the first year anniversary of the COVID-19 pandemic, it seems like a good time to stop and reevaluate the past year and the lessons that we have learned. The industry experienced significant uncertainty and negative impacts early on, then responded with significant changes and adaptations, leading to a year of unprecedented and… Read more »
How Real Estate Agents Can Use Psychology to Get More Client Referrals
Part 1 in our series: How Real Estate Agents Can Optimize Their Referral Marketing Strategies You don’t need to be told how valuable client referrals are to your real estate business. Even so, it’s worth trying to quantify the value they can add to your business and the commissions they can add to your pocket…. Read more »
Ep. 361: How to Let the Best Leads Find You (with Chris Smith)
Privacy in the Digital Age What’s a Marketer to Do When You Can’t Track Users? Who should listen: Small business entrepreneurs who struggle to attract leads now that consumer privacy laws and regulations are peeling back once reliable tactics and tools. Key idea: If small business owners are to have a fighting chance in… Read more »
Optimizing Your Presence on Real Estate Portals
If you’ve ever tried to build a website or blog for your business, you know that competing with the major real estate portals for first-page ranking in online search engines is a daunting task. With so much content and millions of pageviews, portals like Realtor.com and Zillow enjoy a formidable online presence. The good news… Read more »
ADA Compliance for Real Estate Websites
Are design flaws on your website blocking entire segments of qualified buyers from easily accessing listings? Guest blogger David Gevorkian reviews the benefits of ensuring your website conforms to ADA specifications and offers suggestions for how to bring yours into compliance. As a real estate professional, you work tirelessly to market properties and connect buyers… Read more »
3 Ways to Evaluate Your Online Image
Web presence is no longer optional for real estate agents, yet so many are doing a lackluster job with managing their online image. Luke breaks down 3 simple areas of focus to create brand awareness on the Internet. Video Transcription Guys today we’re talking about making your name industry synonymous, and I want to dive… Read more »
Ep. 131: Amber Vilhauer–Create Content That Will Attract Your Tribe
Amber Vilhauer is an online digital marketing expert who supports authors, speakers, and coaches to establish a powerful, integrated online presence that gets results and empowers them to make a difference in their industry. Since starting her agency, NGNG (No Guts No Glory) Enterprises in 2007, she has spent her career impacting her… Read more »
Ep. 147: Anthony Sarandrea – Understanding Your Buyer to Drive Leads Online with Anthony Sarandrea
Anthony Sarandrea is recognized as one of the top lead generators in the world—running a team that specializes in driving thousands of inbound phone calls daily across a number of verticals, including health, finance, and education. He’s consistently featured as one of the top under 30 year old entrepreneurs, and was featured alongside Snapchat’s… Read more »
The Incredible Effects of Getting Granular With Your Day
Do you ever feel like there’s so much on your plate that you can’t comprehend just how you’ll get it all done? Sometimes life piles on responsibilities so mercilessly that we start to drown. The wind gets taken out of your sails and you stay in port, going nowhere. Stop looking at it all. Instead,… Read more »
