Millennial and Gen-Z buyers make up the vast majority of current and potential buyers in markets throughout the country. These generational cohorts may wait longer to buy their first home than previous generations did, but, for most, it is an important part of their overall financial and lifestyle plan. As a real estate professional, positioning… Read more »
Content Marketing Strategies for Renters and Younger Buyers
Ep. 247: Step-by-Step Process for Converting Facebook Leads (with Gus Munoz Castro)
3 Tips for Producing a Higher Conversion Rate from Facebook and Other Online Ads Who should listen: This episode is for real estate agents who want more success in converting Facebook ads to appointments. Key idea: Better-quality leads coupled with a systematic follow-up strategy, including calls that encourage leads to like and trust you,… Read more »
The Best Marketing Plan for Financial Advisors – What the Data Say
Updated May 5, 2021 There is no shortage of advice available to financial advisors and broker-dealers about how to market their businesses. I’ve seen advice ranging from sending birthday and holiday cards to hiring a marketing firm or consultant whose expertise is working with financial services professionals. But if you’re a new advisor who’s only… Read more »
Ep. 382: 6 Insanely Effective TikTok Tips
TikTok Tips to Enhance Your Brand Awareness and Grow Your Following Who should listen: If you found the TikTok tips from Episode 376 helpful, then you need to hear these additional six professional tips from podcast producer and social media manager, Arielle! Her expertise got us 50K followers in only three months! Key idea:… Read more »
Ep. 222: 4 ways to generate leads in 2021
4 Hot Marketing Ideas for 2021 They’ve been around for years but in 2021, these four marketing ideas—three based solidly on evolving technology and one on good old-fashion human contact—will be at the top of every smart entrepreneur’s list: YouTube videos Predictive analytics Marketing automation Relationship marketing YouTube: Video marketing has become essential… Read more »
Ep. 181: Why Andy Dane Carter Tripled His Marketing Budget
If You Want to Build Brand Recognition, You’ve Got to Stay in the Game The two questions listeners of Stay Paid most often ask are, “How do I consistently get leads?” and “How do I become a top producer?” Our answer to both questions is always the same, and it’s amazing (and gratifying) how… Read more »
Training for Real Estate Agents: Beyond the Brokerage
Real estate is an information-rich industry, and being a real estate agent requires you to continue to learn and grow throughout your career. While there’s a lot to be said for getting out there and putting boots on the ground to learn about your local market, you’ll probably find that you need more instruction than… Read more »
Ep. 271: How to play and WIN the content game (with Jimmy Mackin)
The New Apple Privacy Rule: What Are Marketers Supposed to Do Now? Who should listen: Entrepreneurs looking for ways to use content marketing effectively and efficiently as a direct-to-consumer strategy. Key idea: The writing is on the wall—privacy laws will continue to hamper the effectiveness of push marketing. The best alternative is to attract… Read more »
Ep 109: Beth Traverso – How to Win More Clients with Concierge-Level Service
Beth Traverso is a top agent and broker in Washington state. She started out in real estate more than 20 years ago by restoring and flipping properties. This year, her team is on track to generate $67 million in sales. Today on Stay Paid, Beth discusses how regular communication and an amazing attention to… Read more »
3 Proven Real Estate Marketing Ideas for Busy Agents
Updated June 2023 Every real estate agent is faced with the same problem: there are only 24 hours in a day. So, if you want to get the most return for those hours and surpass your competition, you need to focus your real estate marketing plan on ideas that will deliver the most value in… Read more »
5 Most Powerful SMART Goals for Real Estate Agents in 2024
Updated December 2023 Have you ever made a New Year’s resolution only to forget about it within hours or days? In many cases, it’s probably because your resolution was too vague. “Close more deals” or “Find more leads” may be good goals, but they don’t do anything to create a path to help you meet… Read more »
10 Best Ways to Connect with Younger Homebuyers
According to NAR’s mid-year demographic survey, the average real estate agent is a 55-year-old white female who attended college and is a homeowner. By contrast, the median age of first-time homebuyers is 33. That means that real estate professionals may not be plugged in to the platforms and processes that make for effective marketing and… Read more »
