With so many of the national real estate portals—Realtor.com, Zillow, and others—generating and offering leads for sale, purchased internet leads have become a source for many of today’s real estate professionals. But, once you’ve purchased and received the lead, how do you turn that into viable business? The advent and continuing rise of third-party, pay-to-play… Read more »
5 Tips for Nurturing and Closing Leads from Zillow and Realtor.com
Why Community Engagement is Crucial to Your Success
The foundation of business is relationships. When you build and maintain solid relationships with your clients, you’ll bring in a steady stream of referrals and repeat transactions. The key to establishing and strengthening relationships is community engagement. People want to know, like, and trust you The reason why so many prospecting efforts miss the mark… Read more »
Ep 121: David Meltzer – How to Live an Abundant Life and Succeed in Sales
David Meltzer is the cofounder of Sports 1 Marketing, former CEO of Leigh Steinberg Sports & Entertainment, and a three-time best-selling author. He’s a highly regarded speaker, business coach, and thought leader in the worlds of sales and marketing. Today on Stay Paid, David explains how you can live a life of abundance—and… Read more »
Ep 107: Jarrod Glandt – From Being in Debt to Millionaire Status in 4 Years
Jarrod Glandt is the president of Cardone Enterprises, co-host of the Young Hustlers podcast, and an investor of Cardone Capital and the Hundy app. In four years’ time, he went from being in debt to millionaire status—a change he attributes to his willingness to work hard and make big sacrifices. Today on Stay Paid,… Read more »
Ep. 260: The 3 Hidden Secrets We Found in 2021 Sales Stats
What 2021 Sales Statistics Say about Lead Generation, Follow-Up, and Referrals Who should listen: Sales professionals interested in their profession’s most important statistics, how they compare, and advice for improving. Key idea: Three simple actions can improve your results . . . all you need to do is take them. Action item: Call the… Read more »
How to Get the Most out of Your Name Searches on Google
If people are curious about you and want to learn more about your business, it’s likely that they might Google your name for more information. This can easily sway their opinion one way or another and, in some ways, offers a valuable first impression to potential clients. A lot of what is available on Google… Read more »
5 Most Powerful SMART Goals for Real Estate Agents in 2024
Updated December 2023 Have you ever made a New Year’s resolution only to forget about it within hours or days? In many cases, it’s probably because your resolution was too vague. “Close more deals” or “Find more leads” may be good goals, but they don’t do anything to create a path to help you meet… Read more »
10 Best Ways to Connect with Younger Homebuyers
According to NAR’s mid-year demographic survey, the average real estate agent is a 55-year-old white female who attended college and is a homeowner. By contrast, the median age of first-time homebuyers is 33. That means that real estate professionals may not be plugged in to the platforms and processes that make for effective marketing and… Read more »
Ep. 271: How to play and WIN the content game (with Jimmy Mackin)
The New Apple Privacy Rule: What Are Marketers Supposed to Do Now? Who should listen: Entrepreneurs looking for ways to use content marketing effectively and efficiently as a direct-to-consumer strategy. Key idea: The writing is on the wall—privacy laws will continue to hamper the effectiveness of push marketing. The best alternative is to attract… Read more »
Training for Real Estate Agents: Beyond the Brokerage
Real estate is an information-rich industry, and being a real estate agent requires you to continue to learn and grow throughout your career. While there’s a lot to be said for getting out there and putting boots on the ground to learn about your local market, you’ll probably find that you need more instruction than… Read more »
Zillow: How Worried Do Agents Need to Be?
Updated October 2021 If you haven’t asked, then you’ve got your head in the sand. Contrary to what industry news and conference keynotes might lead you to believe, not every agent hates Zillow. Granted, I had little success when searching for any positive agent reviews of the behemoth. Even so, I have to assume that… Read more »
11 Wildly Effective Social Media Marketing Ideas for Insurance Agents
If you’re an independent insurance agent who struggles with attracting qualified leads and being remembered by your name rather than by the name of the carriers whose policies you sold, then social media presents a tremendous opportunity to affect both. Effective use of social media can improve both the quality of the customer experience you… Read more »
