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How Real Estate Agents Can Use Psychology to Get More Client Referrals

Part 1 in our series: How Real Estate Agents Can Optimize Their Referral Marketing Strategies You don’t need to be told how valuable client referrals are to your real estate business. Even so, it’s worth trying to quantify the value they can add to your business and the commissions they can add to your pocket…. Read more »



Ep. 46: Become One with Your Community: Local Expert Tips

Have you ever come across a local professional who lacks local knowledge? Not only is it frustrating, it can deter you from using their services. In this episode of Stay Paid, Josh and Luke discuss why it’s so important for service-based sales professionals to establish themselves as a local expert and how to go about… Read more »



Is Buying Real Estate Leads Worth It in 2024?

Beyond the pros and cons, there is a bigger picture to consider when deciding whether paying for real estate leads is worth it The best lead generation system for Realtors® is the one that works for you. Some agents find great success with organic strategies, such as door knocking and blogging. Conversely, others rely on… Read more »


How to Explain the End of Zillow Offers to Your Clients

For many real estate professionals, Zillow often seems to represent an existential threat to their businesses, and to the industry as a whole. The scale of their influence and impact, as well as their online dominance, have long been a source of frustration for agents and brokers. The launch of their iBuyer, Zillow Offers, in… Read more »


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The Best Real Estate Postcards for Farming

With all the sophisticated marketing tactics available to modern real estate agents, you might ask, “Do postcards still work in real estate?“ Yes, they do. If they didn’t, there wouldn’t be a boatload of blogs written about them answering all sorts of questions: What is a real estate postcard? What is a farming postcard? What… Read more »


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To Buy or Sell: 2018 Housing Market Forecast

Lack of supply and an increase in demand over the last few years has made the housing market ideal for selling. Prices have been kept relatively high by this lack of inventory and a flood of first-time buyers, and 2018 looks like it will bring more of the same. Millennials are now leading the home-buying… Read more »


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The Rundown on KPIs For Your Business

If you’re asking yourself, what’s a KPI? Don’t worry—we’ll start at the beginning. KPIs, or key performance indicators, are quantifiable values that your business should be tracking to ensure you are meeting your goals. They can be as simple as tracking net profit or as complex as customer loyalty and retention, but you’ll first need… Read more »


How to Leverage the Holidays for Your Marketing

When it comes to marketing, leveraging the holidays is a no-brainer. But oftentimes, marketers don’t know where or how to begin. In today’s episode of Above the Noise, Jessi provides three tips to help any business execute a winning holiday marketing strategy. Video Transcription When people think of holiday marketing, they think of where can… Read more »


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Ep. 382: 6 Insanely Effective TikTok Tips

 TikTok Tips to Enhance Your Brand Awareness and Grow Your Following Who should listen: If you found the TikTok tips from Episode 376 helpful, then you need to hear these additional six professional tips from podcast producer and social media manager, Arielle! Her expertise got us 50K followers in only three months! Key idea:… Read more »


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10 Tips Agents Can Use to Advertise on Social Media

Implementing a focused social media strategy seems to be a perpetual resolution for real estate professionals. With so many platforms and so many ways to approach the task, it’s no wonder social media becomes either a dreaded task or an afterthought for many agents and brokers. If you are trying to jumpstart your online presence,… Read more »