With the hustle and bustle of every day and the physical and social restrictions imposed by the current pandemic, it can be difficult to stay connected with your sphere of influence and your former clients. If you used to depend on touching base at the dog park or grocery store, you may find you no… Read more »
Building Digital Connections to Leverage Past Clients
Turning a Lost Sale into a Learning Opportunity
Even the best salespeople have off days, when nobody on the phone seems to want to do business with them. It’s important not to view these instances as failures, but rather, as opportunities that can be turned into something far more successful. With these tips, you’re sure to put yourself one step above the competition…. Read more »
The Darker Side of a Career in Sales
Making sales calls, selling products door to door, and even dealing in real estate, are all professions that are bound to leave you with some downright disturbing stories. Whether you’ve been on the other end of a call that’s left you with shivers down your spine or had to backpedal out of a house because… Read more »
Millennials Remain an Attractive Market for Real Estate Agents
While not as well-off as their parents’ generation, millennials have emerged as the driving force in the U.S. housing market Millennials, or Gen Y, are generally defined as those born between 1981 and 1996. In 2021, their ages range from 25-40 years old. At last count, there are 72.1 million Americans in this category, and… Read more »
Using Predictive Analytics in Real Estate: Identifying Homeowners Likely to Move
Predictive analytics will optimize your marketing strategies, significantly increasing the quality of your lead generation and improving conversion rates In today’s data-driven world, businesses across various industries are leveraging the power of artificial intelligence (AI) in astonishing ways. In particular, AI-powered predictive analytics utilizes historical data and statistical models an ever-increasing number of ways to… Read more »
6 Tips for Becoming a Pro at Door Knocking
Door knocking is a divisive practice among real estate agents. Many swear by it, while others prefer to stay as far away from it as possible. But when it comes to making personal connections within your geographic farm, door knocking is still one of the most effective techniques you can use. The key is to… Read more »
The Only 3 Real Estate Content Ideas You’ll Ever Need
Image source Here’s the problem with nearly all articles promising to offer you real estate content marketing ideas . . . They offer lists (sometimes really long lists) of disjointed content ideas that are meant to help stimulate the creative side of your brain about the types of content you can create—blogs, videos, newsletters, and… Read more »
4 Tips for How to Stay Consistent on Social Media
Updated November 7, 2023 Adopt these four strategies used by successful social media marketers to consistently engage followers and meet your business goals I’m sure you’ve read a thousand times about the benefits of using social media. I think we all have. But very few tell you how to actually do it so here are… Read more »
The Customer Experience: What Real Estate Agents Can Learn from Starbucks
Starbucks is a behemoth corporation and is a part of international culture. In countries around the world, people of different nationalities line up to get their caffeine fix, many of them daily consumers. The chain of cafes is a textbook example of ubiquity. These facts are made all the more amazing when you think about… Read more »
Live from Inman 2017
Inman Connect 2017 was an amazing experience full of learning opportunities and inspiring insights into the future of real estate. Here Luke talks about a popular topic throughout the entire conference, THE CLIENT EXPERIENCE. Video Transcription Guys I’m at New York City’s Inman Connect 2017 and I just wanted to shout out to all of… Read more »
How to Build an Effective Contact Database in Under 5 Minutes
Updated April 21, 2021 So, you’re the type of person who’s always busy. You’re out there meeting new clients, and successfully representing the ones you have. You’re attending networking seminars at every opportunity, sending out branded marketing material, and calling past clients (when you have time). And yet, you still find that you’re not getting as much repeat… Read more »
3 Tips for How Agents Can Create a “Wow” Client Experience
Updated November 2021 “It takes 20 years to build a reputation and 5 minutes to ruin it. If you think about that, you’ll do things differently.” ~Warren Buffett You may have heard Buffett’s or similar advice many times before, but you may never have thought about it in terms of creating an amazing client experience… Read more »
