We are pleased to announce that the American Lifestyle Online Account Manager is sporting a new and improved appearance. But first, a little backstory . . . The first American Lifestyle Online Account Manager was created in 2003 before the first ALM was printed, mailed, or even designed. We were taking advance orders for the… Read more »
New Look for Online Account Manager
10 Conversational Habits That Make You More Influential
“He’s a born salesman.” You’ve probably heard someone say this about someone who is particularly influential. You may have even used it yourself. But it’s not entirely accurate While some people have an innate sense of how to influence others, anyone can learn to use these techniques in their conversations. Here are ten of the… Read more »
The Ultimate Key to Success
Are you struggling to grow professionally or personally? In today’s episode of Above the Noise, Luke explains how focusing is the key to your success, regardless of the obstacles you might be up against. We’re all trying to achieve goals in our life. Maybe you’re trying to grow your business, grow your sales, or even… Read more »
How Real Estate Agents Can Use Psychology to Get More Client Referrals
Part 1 in our series: How Real Estate Agents Can Optimize Their Referral Marketing Strategies You don’t need to be told how valuable client referrals are to your real estate business. Even so, it’s worth trying to quantify the value they can add to your business and the commissions they can add to your pocket…. Read more »
5 Must-Do Strategies for Maximizing Your Social Media Marketing ROI
Guest blogger Andre Oentoro notes that for business owners, there’s no point in posting to social media unless your content helps to grow your business and produce a positive ROI. In this blog, he offers five tips to help ensure that your social media marketing provides results. With more than 5.2 billion people using social… Read more »
Optimizing Your Presence on Real Estate Portals
If you’ve ever tried to build a website or blog for your business, you know that competing with the major real estate portals for first-page ranking in online search engines is a daunting task. With so much content and millions of pageviews, portals like Realtor.com and Zillow enjoy a formidable online presence. The good news… Read more »
3 Ways to Diversify Your Marketing & Capture More Leads
Would you rather be a jack-of-all-trades or a master of one? This question might be hard to answer, especially when it comes to your business. But the truth of the matter is, putting 100% of your marketing budget into one single source will not drive the results you want. In fact, it will end up… Read more »
5 Tips New Luxury Agents Need for Marketing Luxury Homes
You don’t tell people you’re the best. You reveal it. According to Tim Seifert, SVP and head of annuity sales at Lincoln Financial Distributors, 50% of affluent consumers are brand neutral.[1] Let me repeat that . . . HALF of all affluent consumers are brand neutral. This means affluent clients are as likely to keep… Read more »
Timing Matters: When to Follow Up for More Effective Client Communication
Timing can be everything. So if your clients are busy or distracted when you call them to follow up, you’ll have a hard time engaging them in conversation. It’s important to call them just at the right time, and unfortunately, determining this time can take some trial and error. To give you a starting point,… Read more »
Zillow’s Flip Flops: What the Shutdown of Zillow Offers Means for Real Estate Agents
I’m just going to come right out and say it . . . Zillow has a trust issue. Trust is one of the most fragile of all emotional states because it relies on other people to behave in expected ways, and it’s easy for people to mess with our expectations. When we trust someone, we… Read more »
The Best Closing Phrases for Any Deal
In any sales situation, there comes a moment when the time feels right to go for the close. While there is no single magic phrase that will guarantee a sale, there are some time-tested lines that can help you get results. Here are six highly effective closing phrases you can use to close your next… Read more »
4 Effective Ways Advisors Can Get More Clients
If you’re a financial advisor who’s struggling to grow your book of business, let me start off by saying one thing: I hear you. Over the years, I’ve talked to a lot of people who work in financial services. One of the most common pain points they’ve shared, time and time again, is how difficult… Read more »
