The days when agents relied solely on yard signs and flyers to attract clients are long gone. In today’s digital age, real estate is as much about being online as it is about being in-person. But many miss opportunities because when it comes to digital marketing and real estate, they lack an effective strategy and… Read more »
Digital Marketing and Real Estate: A Beginner’s Guide for Agents
Content Marketing Strategies for Renters and Younger Buyers
Millennial and Gen-Z buyers make up the vast majority of current and potential buyers in markets throughout the country. These generational cohorts may wait longer to buy their first home than previous generations did, but, for most, it is an important part of their overall financial and lifestyle plan. As a real estate professional, positioning… Read more »
5 Reliable Ways to Get Oodles of Local Business Reviews
How can you get local business reviews that truly move the needle? In today’s digital landscape, word of mouth isn’t just whispers on the street anymore—it’s loud and clear online, amplified by the power of customer reviews. For small businesses, online customer reviews hold immense power, influencing spending habits and purchasing decisions. Without them, businesses… Read more »
6 Video Marketing Tips for Real Estate Agents
Guest blogger Andre Oentoro promotes videos as marketing tools that excel at immediately capturing and keeping your audience’s attention, engaging them for longer periods, and enhancing recall. The internet and advent of third-party platforms like Zillow have forever changed how people look for available properties. While people most often find their real estate agent… Read more »
4 Future-Oriented Strategies to Ensure You Succeed in Real Estate
Here are four ways to secure your place in a rapidly evolving industry and remain an invaluable asset central to the process of buying and selling real estate. In the first of this two-part series on the future of real estate agents, I referred to a number of events that have brought us to …. Read more »
11 Real Estate Influencers Agents Should Be Following
The world of real estate can get competitive, so it’s crucial for agents to understand what their peers are doing—particularly the most successful among them. If you’re looking to dominate your local real estate market, here are 11 thought leaders you need to follow on social media right away. Tom Ferry https://www.instagram.com/p/By2uJEVnWxB/ There’s a reason… Read more »
How to Track Print Ads in Google Analytics
Google Analytics is a great tool for tracking your online marketing efforts. But what about when your ads aren’t online? Here’s a nifty trick for that. Google Analytics can be a great tool to improve your marketing efforts. It can show you where your visitors are coming from and what they do while they’re on… Read more »
The 10 Top Real Estate Podcasts of 2020
Talk is cheap… unless you’re in real estate. Or, more specifically, unless you listen to a podcast from at least one of the top real estate agents in the country. These 10 free real estate podcasts below deliver the goods . . . High-quality information Educational Useful Entertaining A six-figure annual income… priceless. Okay, not… Read more »
6 Unique and Creative Marketing Ideas for Real Estate Agents
Frankly, as a writer who has respect for the English language, I can get pretty ticked off when someone promises “unique” marketing ideas, and the first thing on their list is “create a website.” Really? If you want marketing ideas that will help you stand out not just for the sake of being different but… Read more »
How to Explain Your UVP to Leads and Clients
When you are thinking about raising your profile and gaining more clients in your local market, you may be focused primarily on the ways in which you will reach new leads and clients. However, in many cases, it’s not just who you are talking to and what platforms you’re using that puts you on the… Read more »
Ep. 147: Anthony Sarandrea – Understanding Your Buyer to Drive Leads Online with Anthony Sarandrea
Anthony Sarandrea is recognized as one of the top lead generators in the world—running a team that specializes in driving thousands of inbound phone calls daily across a number of verticals, including health, finance, and education. He’s consistently featured as one of the top under 30 year old entrepreneurs, and was featured alongside Snapchat’s… Read more »
Best Practices for Managing Online Reviews
When managing online reviews, respond to negative ones with an open-minded, positive outlook, and spend your energy making sure that your positive reviews are the center of attention. Thanks to the internet, we’re able to post anything we want about anyone—lies and truth, good and bad. “She helped me sell my home in a flash—BEST…. Read more »
