The world of real estate can get competitive, so it’s crucial for agents to understand what their peers are doing—particularly the most successful among them. If you’re looking to dominate your local real estate market, here are 11 thought leaders you need to follow on social media right away. Tom Ferry https://www.instagram.com/p/By2uJEVnWxB/ There’s a reason… Read more »
11 Real Estate Influencers Agents Should Be Following
How to Track Print Ads in Google Analytics
Google Analytics is a great tool for tracking your online marketing efforts. But what about when your ads aren’t online? Here’s a nifty trick for that. Google Analytics can be a great tool to improve your marketing efforts. It can show you where your visitors are coming from and what they do while they’re on… Read more »
The 10 Top Real Estate Podcasts of 2020
Talk is cheap… unless you’re in real estate. Or, more specifically, unless you listen to a podcast from at least one of the top real estate agents in the country. These 10 free real estate podcasts below deliver the goods . . . High-quality information Educational Useful Entertaining A six-figure annual income… priceless. Okay, not… Read more »
6 Unique and Creative Marketing Ideas for Real Estate Agents
Frankly, as a writer who has respect for the English language, I can get pretty ticked off when someone promises “unique” marketing ideas, and the first thing on their list is “create a website.” Really? If you want marketing ideas that will help you stand out not just for the sake of being different but… Read more »
How to Explain Your UVP to Leads and Clients
When you are thinking about raising your profile and gaining more clients in your local market, you may be focused primarily on the ways in which you will reach new leads and clients. However, in many cases, it’s not just who you are talking to and what platforms you’re using that puts you on the… Read more »
2023 Guide to Branding Your Real Estate Business
The guide that answers all your burning questions about how to best brand your real estate business and become the successful entrepreneur you were meant to be. When agents go about building a strong real estate business, one of the first things the smart ones do is brand their business. Why? There are compelling reasons… Read more »
The 3 Best Facebook Ads for REALTORS®
Including one ad that delivers the motherlode of Facebook real estate leads You know real estate. It’s what you do. You enjoy it, you’re good at it, and you make a decent living at it. But, of course, you’d like to increase your annual GCI (what agent wouldn’t?), and you more than likely have been… Read more »
Best Practices for Managing Online Reviews
When managing online reviews, respond to negative ones with an open-minded, positive outlook, and spend your energy making sure that your positive reviews are the center of attention. Thanks to the internet, we’re able to post anything we want about anyone—lies and truth, good and bad. “She helped me sell my home in a flash—BEST…. Read more »
Zillow: How Worried Do Agents Need to Be?
Updated October 2021 If you haven’t asked, then you’ve got your head in the sand. Contrary to what industry news and conference keynotes might lead you to believe, not every agent hates Zillow. Granted, I had little success when searching for any positive agent reviews of the behemoth. Even so, I have to assume that… Read more »
The Best Real Estate Postcards for Farming
With all the sophisticated marketing tactics available to modern real estate agents, you might ask, “Do postcards still work in real estate?“ Yes, they do. If they didn’t, there wouldn’t be a boatload of blogs written about them answering all sorts of questions: What is a real estate postcard? What is a farming postcard? What… Read more »
7 Must-Have Real Estate Postcards for Agents
It’s likely you already know that real estate direct mail postcards (and direct mail in general) are an effective way to generate brand recognition and leads. Real estate postcards also have some unique benefits that make them an excellent choice if you are just starting to experiment with direct mail marketing: Postcards don’t use envelopes,… Read more »
Top 5 S.M.A.R.T. Goals for Real Estate Agents
A new year means new opportunities, but only if you think S.M.A.R.T. If you’re a real estate agent looking to grow your business, you’ll need to have an effective plan of attack—clearly defined goals that are not only achievable but that will also move the needle for your business. That’s why setting S.M.A.R.T. goals is… Read more »
