Of all the types of marketing strategies out there, the one I’m about to discuss with you is easy to understand, simple to implement, and, above all, exceptionally effective. And whether you’re a real estate agent, independent financial advisor, insurance broker, roofer, landscaper, interior designer, or any other type of small business owner, you can… Read more »
The Best Marketing Strategies for Your Small Business
Writing the Perfect Real Estate Bio
People do business with people they know, like, and trust. But as a new agent, you may wonder how you can position yourself as someone people want to work with. What better way to convey your authentic self than by constructing a well-rounded bio? Whether you include your personal details, professional background, or a little… Read more »
Content Pillars for Social Media: A Beginner’s Guide for Busy Real Estate Agents
Social media managers can get deep into the weeds when developing their content pillars and aligning them with an overall social media marketing strategy. They consider factors such as page authority, keyword optimization, backlinks, and a bunch of other technical aspects that only the professionals truly understand. We won’t get that deep—your job is to… Read more »
How to Calculate Turnover Rate When Selecting a Farm
Where to find the information and resources you need to calculate the turnover rate for your farm. When I was younger and wanted to know how to spell a word, I was often told to look it up in a dictionary. I always considered this an unserviceable piece of advice. I didn’t need to know… Read more »
How To Convert Real Estate Internet Leads (Superstar Agents’ Top Tips)
By now, every agent likely knows that their best real estate leads come from referrals. This only makes sense given that referrals are the most trusted source of information for consumers looking to purchase a product or service. But while there are agents who have created referral-only businesses, not everyone has a sphere large enough… Read more »
Ep. 380: Creating a Sales Playbook That Actually Works
Building a Sales Playbook Who should listen: Anyone, including solopreneurs and regardless of industry, who needs reasons and guidance for putting together a detailed sales playbook. Key idea: You can’t track what you don’t measure, and you can’t measure what you don’t know. Whether you call it a sales development playbook, a sales enablement… Read more »
Post-Purchase Touchpoints for Real Estate Agents: How to Stay in Touch with Your Clients
Even if you don’t have a large budget or an abundance of time, there are several very good reasons for developing a system of post-purchase touchpoints that enable you to keep in touch with past clients. Here you’ll discover some of the many incentives for staying in touch with clients after you’ve finalized a transaction…. Read more »
Ep. 502: The Best Golden Nuggets of 2023 | Social Media
Proven Social Media Marketing Tips for Small Business If you’re struggling to build an audience of social media followers or improve your engagement rate, these five tips from successful users are just what you need to achieve your desired goal. As the end of the year approaches, it’s become a bit of a tradition… Read more »
Ep. 506: The Best Golden Nuggets of 2023 | Client Events
Show Some Client Appreciation with These Referral-Producing Events Client appreciation events are about showing gratitude, but they’re also an exceptionally effective way to capture referrals and generate a surplus of goodwill. Hosting events for high-net-worth clients in the financial industry is a well-established practice, but real estate client appreciation events, in particular, seem to… Read more »
Ep. 508: The Best Golden Nuggets of 2023 | AI & ChatGPT
Improve Your Efficiency with Chatbots and AI Content Marketing Artificial intelligence has opened new doors to small business owners who struggle to meet the many demands on their time. From the progressive world of chatbots to the fascinating realm of automated content creation, businesses are harnessing the power of artificial intelligence (AI) to revolutionize… Read more »
8 Last-Minute Gratitude Ideas for Thanksgiving
Expressing Gratitude to Clients: Gift Ideas That Leave a Lasting Impression Letting your clients know you appreciate them is not only a kind and considerate gesture but also a powerful way to build strong relationships. Thanksgiving is only a week away, and if you’re still looking for a way to let your clients know… Read more »
6 Free Lead Magnets That Generate Warm Insurance Leads
One of the best ways to generate insurance leads is to offer high-quality lead magnets that attract people actively interested in better understanding and meeting their insurance needs Most insurance professionals will tell you that buying insurance leads is a viable approach to building your business for three simple reasons: it’s a way of diversifying… Read more »
